Senior Field Marketing Manager

About the Role

Onyx is looking for a strategic Senior Field Marketing Manager to own our entire field and strategic events program from the ground up. This is a true builder role. You'll be responsible for both the strategy and hands-on execution across our field events portfolio: tier 1 industry conferences (Black Hat, RSA), regional field events, and Onyx-hosted experiences.

You'll sit at the intersection of sales and marketing, serving as the connective tissue that turns event presence into pipeline. If you thrive in fast-moving environments, love the energy of a live event, and know how to stretch a budget without sacrificing impact, this role is for you.

What You'll Own

Event Strategy & Planning

Develop and manage Onyx's annual field events calendar, prioritizing programs that drive pipeline at each stage of the funnel

Own the strategy for our full event tier mix: tier 1 national conferences, regional road shows, and Onyx-hosted events (roundtables, executive dinners, etc.)

Define success metrics for each event type and build reporting frameworks to track ROI

Tier 1 Conference Execution

Own end-to-end execution for Tier 1 events including Black Hat, RSA, and other major cybersecurity industry conferences

Manage booth logistics, sponsorship deliverables, speaking submissions, vendor relationships, and on-site coordination

Partner with product marketing to ensure messaging and positioning are sharp and consistent

Regional & Hosted Events

Design and execute targeted regional programs to support territory-level pipeline goals in partnership with field sales

Plan and produce Onyx-hosted events - from intimate executive roundtables to larger prospect and customer experiences

• Build repeatable playbooks that can scale across regions as the company grows
• Produce channel marketing events in partnership with channel team

Sales & Marketing Alignment

Work hand-in-hand with Account Executives and Sales Development Reps to ensure events are generating and accelerating the right pipeline

Collaborate closely with demand generation and content teams to integrate events into broader campaign strategy

Drive pre-event outreach, on-site engagement, and post-event follow-up in tight coordination with sales

Budget & Operations

Own the field marketing budget: forecasting, tracking, and optimizing spend across the events portfolio

• Manage vendor and agency relationships, contract negotiations, and procurement processes
• Maintain accurate event data in our CRM/MAP to ensure pipeline attribution is captured

Requirements

What We're Looking For

7+ years of field marketing experience, with at least 2–3 years in B2B cybersecurity, cloud technologies, or B2B SaaS

Proven track record owning major industry events: RSA, Black Hat, etc., from strategy through execution

Experience as a one-person or small-team operator; you're equally comfortable setting strategy and shipping boxes

Strong sales partnership instincts. You understand pipeline, you speak the language of revenue, and you know how to make sales love field marketing

Excellent project management skills with the ability to juggle multiple events simultaneously without dropping details

• Experience managing field marketing budgets at a startup or high-growth company
• Proficiency with marketing and sales tools (Salesforce, etc.)
• Willingness to travel (~30–40%) for events throughout the US

Nice to Have

• Cybersecurity industry background
• Experience building field marketing from scratch at an early stage startup
• Job Benefits
• Remote work model
• Unlimited PTO
• Paid holidays and sick time
• Health, dental, vision insurance and wellness benefits
• Equity participation
• Home-office setup stipend

Competitive salary

Compensation Disclosure

We offer a competitive compensation package that includes base salary, equity, and performance-based incentives. Compensation will be determined based on experience, location, and the scope of the role.

Equal Opportunity Statement

Onyx is an equal opportunity employer. We value diverse perspectives and are committed to building an inclusive environment for all employees.