Ford Racing On-Road Product Marketing Manager

In this position...

• The On-Road Product Marketing Manager will play a pivotal role in shaping the
• future of one of Ford's most iconic nameplates for the Ford Racing specific
• variants. This role sits at the intersection of product strategy and brand
• storytelling driving input into cycle planning, product concepting, pricing and
• volume decisions, and go-to-market positioning, while leading the marketing
• campaigns that bring the Ford Racing Mustang story and other on-road products to
• life. You'll work closely with the Ford Blue Product Marketing Team, Mustang
• Brand Manager, Ford Blue Communications, and cross-functional product teams to
• ensure Mustang's marketing strategy stays as bold and competitive as the car
• itself.

RESPONSIBILITIES

• What you'll do...
• Provide marketing input and support to the cycle planning process, including

product concepting and content development for future Mustang programs

• Support pricing and volume strategy, competitive set analysis, and target

customer selection to inform product and market positioning

• Contribute to the market equation, nomenclature, and branding decisions that

define how Mustang shows up in the marketplace

• Lead the development and execution of marketing campaigns that elevate the

Mustang brand across all channels

• Partner closely with Communications and the Mustang Brand Manager to ensure

consistent, compelling storytelling from product concept through launch, and

ensuring the Ford Racing narrative is clearly expressed

QUALIFICATIONS

You'll have...

• Bachelor's degree in marketing, business, or a related field
• 5-10 years of experience in product marketing, brand marketing, or a related

field within the automotive or performance vehicle industry

• Demonstrated experience contributing to cycle planning, product positioning,

or go-to-market strategy

• Strong understanding of branding principles, competitive analysis, and

marketing campaign development

• Excellent presentation, written, and verbal communication skills, with

experience presenting to senior leadership

• Proven ability to work cross-functionally with product, communications, and

brand teams

• Excellent project management experience

Even better, you may have...

• Passion for Mustang, performance vehicles, and the Ford Racing brand
• Experience with pricing/volume strategy or market equation analysis in an

automotive context

• Track record of leading integrated marketing campaigns from concept through

execution

• Highly motivated self-starter with a flexible approach to working across

fast-moving product timelines

• Experience managing agency partners in support of campaign development

• You may not check every box, or your experience may look a little different from
• what we've outlined, but if you think you can bring value to Ford Motor Company,
• we encourage you to apply!

• As an established global company, we offer the benefit of choice. You can choose
• what your Ford future will look like: will your story span the globe, or keep
• you close to home? Will your career be a deep dive into what you love, or a
• series of new teams and new skills? Will you be a leader, a changemaker, a
• technical expert, a culture builder…or all of the above? No matter what you
• choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs,

subsidized back-up child care and more

• Family building benefits including adoption and surrogacy expense

reimbursement, fertility treatments, and more

• Vehicle discount program for employees and family members and management

leases

• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas

and New Year’s Day

• Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115,500-$218,100.

• Final determination of salary grade will be based on candidate's skills and
• experience, and base salary will be set within the applicable range according to
• job scope, responsibility and competitive market value.

• Internal applicants: moving into this role may result in an adjustment to your
• current compensation based on the posted pay range for this role, taking into
• consideration your qualifications and other relevant factors.

• For more information on salary and benefits, click here:
• https://fordcareers.co/LL6 [https://fordcareers.co/LL6]

Visa sponsorship is not available for this position.

• Candidates for positions with Ford Motor Company must be legally authorized to
• work in the United States. Verification of employment eligibility will be
• required at the time of hire.

• We are an Equal Opportunity Employer. All qualified applicants will receive
• consideration for employment without regard to race, religion, color, age, sex,
• national origin, sexual orientation, gender identity, disability status or
• protected veteran status. In the United States, if you need a reasonable
• accommodation for the online application process due to a disability, please
• call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per

week. #LI-Hybrid

#FR1  #LI-DH1