Senior Marketing Manager

• Miller Manufacturing Company is a family-owned, industry-leading manufacturer of
• more than 1,000 high-quality products for hobby farms, ranches, and pets. Our
• Little Giant®, API®, Hot-Shot®, Springer Magrath®, Double-Tuf®, Pet Lodge® and
• Lixit® brands serve the hardworking individuals who make it possible to put food
• on the tables of families across the country.

• At Miller, we believe in hard work worth doing. We take pride in what we do;
• care deeply for the health and safety of animals, live active and wholesome
• lives, and embracing the satisfaction of raising our own food. Our company is
• powered by exceptional employees, and our culture is defined by 26 core
• fundamentals that guide how we work and how we treat one another.

• Miller Manufacturing is proud to be recognized by Energage as a Top Workplace
• for Employee Well-Being and Professional Development. We believe our people are
• our greatest asset, which is why we invest in creating a workplace where
• employees feel supported, valued, and empowered to grow.

Summary

• The Sr. Marketing Manager creates, implements, and oversees integrated marketing
• communications and brand strategies that drive awareness, engagement, and growth
• across multiple sales channels. This includes traditional marketing disciplines
• such as brand management, packaging, tradeshows, and retail support, as well as
• digital-first areas including social media, influencer partnerships, content
• creation, and direct-to-consumer (D2C) marketing.

• This role will plan and execute both traditional and digital marketing
• strategies, ensuring consistent brand expression while optimizing engagement
• across all customer touchpoints. The Sr. Marketing Manager provides leadership
• to staff and agencies, and works cross-functionally with Category Management,
• Ecommerce Marketing, Sales, Operations, and Human Resources & Product
• Development (Engineering). Because this position often extends across different
• Frandsen Corporation manufacturing companies, collaboration, knowledge-sharing,
• and alignment of best practices are essential to success

Shift: Monday to Friday; Days

Wage Range: $90,000 - $115,000

• Base pay is based on several factors which vary based on position, including
• skills, ability and knowledge the selected individual is bringing to the
• specific job. Please note that we do not typically hire at the top of our range.

• Essential Functions:  To perform this job successfully, an individual must be
• able to perform each essential duty listed below satisfactorily.

• Lead brand management for the portfolio of Miller brands across multiple

channels to strengthen brand positioning and consistency

• Manage brand campaigns, development, and positioning of all six Miller

Manufacturing brands across retail, and D2C channels.

• Oversee governance of brand standards across packaging, retail materials,

websites, and digital/social channels.

• Conduct consumer and customer research to generate insights that inform

both traditional and digital strategies.

• Manage corporate brand partnerships that build relevance and visibility

across retail and online marketplaces.

• Drive corporate communications planning to position Miller Manufacturing

positively within our industries and communities.

• Lead the development and execution of integrated marketing communications

strategies to increase overall brand, company, and product awareness.

• Execute new product introductions with comprehensive go-to-market plans

spanning retail, Ecommerce, and D2C channels.

• Manage trade shows / industry events to support customer relationships and

brand presence.

• Develop omnichannel campaigns across paid, earned, shared, and owned

channels, blending traditional media with digital-first approaches.

• Manage shopper marketing programs with Sales team at key accounts, ensuring

consistent consumer experiences both in-store and online.

• Build and manage partnerships in social media, influencer networks, media

outlets, and sponsorships to extend brand reach and credibility.

• Manage digital marketing and D2C initiatives to drive consumer engagement and

sales growth across all online platforms.

• Lead digital demand-generation campaigns supporting Miller’s retail,

Ecommerce, and D2C businesses.

• Oversee the development of Miller-Mfg.com as a brand hub and D2C sales

platform.

• Implement advertising campaigns and create content that supports ecommerce

sales across marketplaces, direct channels, and retailer websites.

• Develop and manage social media strategies and influencer programs that

drive consumer engagement, advocacy, and conversion.

• Lead email marketing, retargeting, and loyalty communications to strengthen

long-term D2C customer relationships.

• Lead the development of content to support brand growth, product innovation,

and consumer engagement across both traditional and digital platforms.

• Create and distribute content including packaging, video, photography,

copy, collateral, and product education tools.

• Produce social-first content tailored for platforms such as Instagram,

• Facebook, TikTok, YouTube, and LinkedIn to fuel brand and company
• engagement.

• Enhance the consumer journey by developing clear, engaging content that

highlights key product features and benefits.

• Develop storytelling content to communicate brand values and strengthen

market position.

• Create thought-leadership materials such as blog posts, technical articles,

and how-to guides for both B2B and consumer audiences.

• Partner with Sales to deliver merchandising, in-store POS, and digital

shelf assets that connect retail execution with online messaging.

• Manage Miller marketing communications specialist, external agencies, and

freelancers to deliver best-in-class campaigns.

• Oversee workload prioritization, performance management, and professional

development for both internal team members and external partners.

• Coach and mentor with a focus on building balanced expertise across

traditional and digital marketing skills.

• Manage reporting and analytics of marketing KPIs to measure effectiveness and

ROI.

• Track, analyze, and report results across social, influencer, D2C, brand

campaigns, product launches, and retail initiatives.

• Use insights to continuously refine strategies and balance investments

between traditional and digital opportunities.

• Knowledge, Skills and Abilities (KSA’s):  The requirements listed below are
• representative of the knowledge, skill and/or ability required to successfully
• perform the essential functions of the job.

• Knowledge, Education, Experience and/or Certifications:
• Requires a bachelor’s degree in marketing, Business Administration,

• Communications, or a related field and eight or more years of relevant and
• increasingly responsible marketing experience.

• Experience with Farm and Ranch chains, animal health and farm supply

• distributors, national hardware or pet chains, and pet supply distributors
• is preferred.

• Must be proficient in Microsoft Word, Excel, Access, and PowerPoint.
• Must have working knowledge of Social Media platforms and

management/tracking software.

• Experience with Graphic Design, Video Editing, D2C Advertising, and Ai

programs and platforms is preferred.

• On the job training may be required
• Skills & Abilities:
• This position requires a highly organized, self-motivated individual with a

• solid understanding of marketing and brand management concepts who can
• manage multiple projects simultaneously, is detail-orientated, able to
• problem solve and works well in a fast-paced, deadline-driven environment.

• Capable of maintaining effective relationships with many internal

departments in collaborative team environment.

• Positive, proactive approach to job management, with a sense of urgency to

situations and events that require quick response or turnaround.

• Read, analyze, and interpret general business periodicals, professional

• journals, technical procedures, governmental regulations, and professional
• drawings.

• Write reports, business correspondence, and procedure manuals.
• Present information to and respond to questions from groups of managers,

clients, customers, and the general public.

• Apply common sense understanding to carry out detailed, but non-engaging,

written and oral instructions.

• Define problems, collect data, establish facts and draw valid conclusions.
• Apply good judgment in recognizing scope of authority.
• Communicate effectively with co-workers, management, clients, vendors, and

customers.

• Use of depth perception, close vision, and color vision are all

continuously required.

• Willingness to travel as needed.

• PHYSICAL DEMANDS: The physical demands described here are representative of
• those that must be met by an employee to successfully perform the essential
• functions of this job.  Reasonable accommodations may be made to enable
• individuals with disabilities to perform the essential functions.

• Lifting Requirements: Frequently 1-10lbs, occasionally 11-20lbs, rarely 21-35lbs
• and never 35-100+lbs.

• Movement Requirements: Continuously sitting, talking/hearing, typing,
• pinching/finger manipulation, grasping/turning the wrist. Frequently bending the
• neck side-to-side or front-to-back. Occasionally standing, walking,
• touch/feeling, reaching upward or outward. Rarely kneeling/crouch/squat, never
• climb/balance and taste/smell.

External Only: Pre-employment drug screening and background check is required.