Product Designer, Prime UX, WW Prime UX

• Amazon Prime is a core pillar of Amazon’s consumer businesses, serving over 200
• million members worldwide across 26+ countries. Prime aspires to be the world’s
• most engaging, satisfying, and loved membership program – delivering profitable
• growth by improving the Amazon experience through fast shipping, exclusive
• deals, digital entertainment, and an ever-expanding set of benefits.

• The Amazon Prime UX Design team is at the heart of the Prime membership,
• innovating and designing on behalf of our customers. We are relentlessly focused
• on improving the membership experience to delight customers around the globe.
• Prime UX researchers and designers work with global Product, Marketing,
• Branding, Data Science, and Tech team partners, to deliver compelling customer
• experiences for Amazon worldwide (WW).

• The WW Prime Member Growth team is on a mission to bring the value of Prime to
• hundreds of millions of customers worldwide. We're looking for a Product
• Designer to join our growing team and shape the end-to-end Prime membership
• experience — from how customers discover and understand Prime's value to how
• they engage with it every day. In this role, you'll work on high-impact
• initiatives at the intersection of AI and membership, including conversational
• AI assistants, AI-driven personalization, and value communication strategies
• that help customers get the most out of their membership. You'll collaborate
• with product managers, engineers, researchers, and cross-functional partners to
• define, design, and deliver experiences that reach a truly global audience.

• To thrive in this role, you think big and lead before you’re asked. You juggle
• competing priorities across projects and stakeholders without losing the thread
• of what’s best for the customer. You know how to present ideas professionally
• through a strategic and creative lens. You have a strong capability to
• collaborate closely with other UX designers, product management, engineering,
• scientists, and operational teams as you go from early-stage product concepts to
• launches of new features and experiences. You have a solid understanding of
• dynamic interfaces and conversation design fundamentals. You approach your craft
• with an AI-native mindset, actively integrating AI tools and capabilities into
• your research, ideation, and delivery process to move faster and raise the
• quality of your output. You think first from the customer's perspective, use
• research and data to influence your designs, set relentlessly high standards for
• yourself, and deliver best-in-class customer experiences. You thrive in a
• fast-paced, agile environment. The ideal candidate will be able to visualize an
• experience in the abstract, break down complex use cases, and drive the vision
• into solid design deliverables.

Key job responsibilities

• Design the CX/UX of multiple products or a single complex product; includes

owning end-to-end UX from strategy to tactical execution, to UX sign-off.

• Leverage AI tools to accelerate research synthesis, design exploration, and

iteration

• Continuously adopt emerging AI capabilities into your design workflow to

increase speed and quality of output

• Advocate and design for the customer using objective data such as market

analysis and customer insights.

• Facilitate collaboration across a diverse set of global Prime business

stakeholders.

• Partner with product and business teams to plan and balance immediate

requirements with long-term, scalable solutions.

• Define and improve design best practices and help drive their adoption.
• Assess and optimize the effectiveness of new and existing features with

validation techniques including usability testing,

• Present design work to UX partners, cross-disciplinary teams, and executive

leaders.

• Proactively manage your own work queue, time, and expectations; meet deadlines

and communicate needs and tradeoffs if your schedule is in jeopardy

About the team

• The WW Prime Member Growth team is on a mission to bring the value of Prime to
• hundreds of millions of customers around the world. We work across the full
• member lifecycle — from acquisition to onboarding, activation, and retention —
• designing experiences that help customers discover, understand, and fall in love
• with Prime.

• Our team operates at a truly global scale, building customer experiences across
• channels, locales, and cohorts. We collaborate closely with product, science,
• engineering, and marketing partners to create strategies that are locally
• relevant and globally scalable. Whether it's crafting a first-touch experience
• for a new member in an emerging market or reimagining how long-tenured members
• perceive value, we're obsessed with making every interaction intuitive,
• delightful, and meaningful.
• Basic Qualifications: - 5+ years of design experience

• Have an online portfolio or samples of work on resume, demonstrating

experience creating great end-to-end, user-centered design solutions and

patterns, across desktop and mobile devices

• Knowledge of best practices for information architecture and design
• Experience designing and prototyping with tools such as Figma, Adobe Creative

Cloud, or similar

• Knowledge of usability principles and techniques
• Experience in delivering design solutions for projects of large scope and

complexity

• Experience working with stakeholders to plan and execute programs that are

strategic in nature

• Demonstrated experience with AI driven workflows
• 3+ years of delivering mass-market consumer web / mobile products experiences

Preferred Qualifications: - 5+ years of mass-market consumer web / mobile

products experience

• Experience shipping innovative, successful consumer products
• Experience working in a collaborative team and working directly with

developers for implementation of designs

• Experience in visual design expertise demonstrated through mockups and style

guides

• Experience with AI/ML technologies
• Experience owning program strategy, managing end-to-end delivery, and

communicating results to senior leadership

• Amazon is an equal opportunity employer and does not discriminate on the basis
• of protected veteran status, disability, or other legally protected status.

• Our inclusive culture empowers Amazonians to deliver the best results for our
• customers. If you have a disability and need a workplace accommodation or
• adjustment during the application and hiring process, including support for the
• interview or onboarding process, please visit
• https://amazon.jobs/content/en/how-we-hire/accommodations
• [https://amazon.jobs/content/en/how-we-hire/accommodations] for more
• information. If the country/region you’re applying in isn’t listed, please
• contact your Recruiting Partner.

• The base salary range for this position is listed below. Your Amazon package
• will include sign-on payments and restricted stock units (RSUs). Final
• compensation will be determined based on factors including experience,
• qualifications, and location. Amazon also offers comprehensive benefits
• including health insurance (medical, dental, vision, prescription, Basic Life &
• AD&D insurance and option for Supplemental life plans, EAP, Mental Health
• Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
• Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits
• [https://amazon.jobs/en/benefits].

USA, WA, Seattle - 117,800.00 - 160,000.00 USD annually