Sr. Product Manager - Technical (External Services), AWS Startups, AWS Startups

• Trusted by more startups around the world, AWS makes the power of cloud
• computing accessible for all by giving founders everywhere access to the same
• technology that powers the world's largest companies. With nearly two decades of
• experience supporting hundreds of thousands of startups, including 80% of
• unicorns, we democratize cloud computing to help founders bring their innovative
• ideas to life.

• The AWS Startups team builds innovative products and platforms that support
• startup customers throughout their journey, from initial onboarding and credit
• programs to AI-powered guidance and scale solutions. Our portfolio includes
• products serving hundreds of thousands of startup customers globally, and we
• partner with business development, field marketing, and solutions architecture
• teams worldwide.

• We are seeking a Senior Product Manager - Technical (External Services) to own
• product-led growth for AWS Startup Advisor. AWS Startup Advisor is an AI-powered
• service that brings AWS expertise directly into the developer tools founders
• already use, including Claude Code, Kiro, VS Code, and Cursor. It helps startups
• scaffold their architecture, set up their accounts, manage cost and credits, and
• act on proactive recommendations as they grow. Thousands of builders have
• adopted it since launch. You will turn that early traction into a durable,
• self-sustaining growth engine by owning the full funnel from discovery and
• install through activation, retention, and AWS adoption.

• This is a high-ownership, high-impact role at the intersection of generative AI,
• developer tools, and growth. You will own both the growth strategy and the
• external service delivery: shaping onboarding experiences, distribution
• channels, telemetry, experimentation, and growth loops for a live,
• customer-facing AWS product.

Key job responsibilities

• Own the product-led growth strategy and roadmap for an externally-facing

• AI-powered service. Define the growth model, north-star and input metrics, and a
• prioritized portfolio of growth bets.

• Drive activation and retention. Shorten time-to-value from install to first

• meaningful outcome, and design onboarding, in-product guidance, and
• re-engagement mechanisms that turn first-time users into active weekly builders.

• Build growth loops into the product, including referral and sharing mechanics,

• community- and Solutions Architect-contributed skills, and integrations that
• make the product spread through the builder community.

• Own distribution across developer ecosystems. Define requirements and

• partnerships for IDE marketplaces, plugin registries, and open-source
• repositories, and meet builders where they work.

• Make data the operating system. Partner with Engineering and Data Science to

• define telemetry, funnel instrumentation, cohort retention, and attribution, and
• run a regular cadence of A/B experiments and staged rollouts.

• Connect self-serve growth with assisted motions. Partner with field marketing,

• business development, and solutions architecture teams globally so product-led
• signals reach the right field teams at the right moment.

• Drive product discussions with executives (technical and non-technical). Write

business proposals, growth narratives, and operational reviews.

About the team

• The AWS Startups team builds innovative products and platforms that support
• startup customers throughout their journey, from initial onboarding and credit
• programs to AI-powered guidance and scale solutions. Our portfolio serves
• hundreds of thousands of startup customers globally, and we partner with
• business development, field marketing, and solutions architecture teams
• worldwide. We are building the next generation of AI-native products that make
• world-class cloud expertise accessible to every founder. Basic Qualifications: -
• 5+ years of working as a Technical Product Manager experience

• Bachelor's degree in computer science, engineering, math, finance, or

economics

• Experience in taking a product from conception & definition phase through

engineering design and taking it to market

• Experience owning product-led growth, self-serve adoption, or growth product

management for a developer or customer facing product Preferred Qualifications:

• Experience working within teams delivering software products and features

using agile methodologies

• Experience with activation and retention strategy, funnel analytics, product

instrumentation, and A/B experimentation

• Experience distributing products through third-party ecosystems such as IDE

marketplaces, plugin registries, or open source

• Experience with agentic workflows, LLM-based product design, or prompt

engineering in a production setting

• Experience working with startup ecosystems, venture capital, accelerators, or

developer communities

• Amazon is an equal opportunity employer and does not discriminate on the basis
• of protected veteran status, disability, or other legally protected status.

• Our inclusive culture empowers Amazonians to deliver the best results for our
• customers. If you have a disability and need a workplace accommodation or
• adjustment during the application and hiring process, including support for the
• interview or onboarding process, please visit
• https://amazon.jobs/content/en/how-we-hire/accommodations
• [https://amazon.jobs/content/en/how-we-hire/accommodations] for more
• information. If the country/region you’re applying in isn’t listed, please
• contact your Recruiting Partner.

• The base salary range for this position is listed below. Your Amazon package
• will include sign-on payments and restricted stock units (RSUs). Final
• compensation will be determined based on factors including experience,
• qualifications, and location. Amazon also offers comprehensive benefits
• including health insurance (medical, dental, vision, prescription, Basic Life &
• AD&D insurance and option for Supplemental life plans, EAP, Mental Health
• Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
• Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits
• [https://amazon.jobs/en/benefits].

USA, WA, Seattle - 152,200.00 - 205,900.00 USD annually