Sales Development Representative

ABOUT US

• For over 40 years, 24 Hour Fitness has been a leader in the industry, driven by
• our mission to help our community live healthier and happier through the
• transformative power of fitness. With clubs nationwide, we create inclusive,
• welcoming spaces equipped with premium strength and cardio equipment, studio
• classes, and innovative digital tools. Our impact goes beyond the gym--we
• support our members' total well-being through coaching, connection, and
• community. Join us and be part of a team that's changing lives every day!

JOB SUMMARY

• The Sales and Service Expert (SSE) delivers an outstanding and well-rounded
• sales and service experience to all guests and members through a compelling
• approach of offering membership, fitness and retail products and services. The
• SSE builds relationships and translates the value of 24 Hour Fitness product and
• service offerings, and has a strong focus on behaviors that drive member
• acquisition and retention. The SSE delivers successful guest and member
• engagement, and attainment of sales revenue goals.

ESSENTIAL DUTIES & RESPONSIBILITIES

Guest Experience and New Member On-boarding

• Executes the CARE sales model with each guest and passionately relate how 24

Hour Fitness's products/services will satisfy their fitness needs.

• Tours potential members through the club and describes the facility,

• equipment, services and amenities that directly tie back to their individual
• fitness needs and goals. Ensures all guests are registered through the
• digital kiosk.

• Communicates membership and fitness offers in a clear and concise manner

using Company provided presentation tools.

• Effectively and professionally enrolls guests using Company sales techniques

and protocol.

• Adheres to specific Membership Agreement Procedures (MAP) when enrolling

members and guests.

• On-boards new members successfully and assist with all member retention

activities in order to drive club profitability.

• Consistently achieves or exceed personal and team sales goals.

Prospecting and Lead Generation

• Obtains leads externally from within the community using company provided

tools/programs. (i.e. Community outreach/Local Promotions, Corporate Sales

on-sites)

• Generates leads/new business internally through member promotions, referrals,

the dissemination of guest passes, and contacting leads generated via phone.

• Responsible for effectively setting appointments for all leads and potential

new business opportunities.

• Communicates and promotes local and global marketing campaigns to leads and

members.

• Manages and follows up on leads/new business by using a Lead Management

System.

• Executes daily planner to track and plan for successful lead management and

selling activities.

• Consistently achieve or exceed personal productivity goals.

Member Experience

• Partners with Sales and Service Manager (SSM) to provide a best-in-class,

• member-centric experience that strengthens member relationships and builds
• member retention.

• Ensures members receive a friendly greeting/check-in and prompt attention to

their needs.

• Engages members with various fitness offerings including personal training,

group exercise classes and 24GO digital content.

• Maintains name relationships with members and serving as a resource for their

• questions or concerns, and putting them in touch with the right 24 Hour
• Fitness resources as appropriate.

• Provides a clean, friendly, well-maintained club to members and guests and
• Helps new members become comfortable in the club.

VARIABLE COMPENSATION

• Team Members in this role are eligible to participate in 24 Hour Fitness's
• Fitness Sales and Membership Sales Commission Plans. These plans reward
• exceptional service, incentivize success, and empower earning potential by
• aligning pay with your contributions.

ORGANIZATION RELATIONSHIPS

• Reports to the Sales and Service Manager. Communicates and interacts with club
• members, prospective members and outside/third party vendors. This position does
• not have any direct reports.

REQUIRED QUALIFICATIONS

Knowledge, Skills & Abilities

• In-depth knowledge and experience with sales practices and techniques.
• General understanding of Fitness Industry.
• Ability to work with computers.
• Strong interpersonal communication skills.
• Strong customer service skills.
• Independent, self-starter with strong organizational skills.
• Ability to work as part of a team.
• Ability to operate Point of Sale (POS) System.
• Knowledge of Membership System software preferred.

Minimum Educational Level/Certifications

• High School Diploma or GED.
• Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator

• (AED) certification from approved organization is required (within 60 days of
• employment).

• Bachelor's degree preferred.

Work Experience and Qualifications

• Prior experience in fitness or retail industry preferred.
• 1-2 years of experience in service sales preferred.

Physical Demands/ Environmental Condition

• Ability to work in club office; move about club floors and rooms
• Occasionally required to demonstrate or explain proper physical fitness

activities, techniques and procedures

• Ability to communicate telephonically with members
• Ability to access and operate company computer systems including: document

preparation, data entry, read and interpret general and financial reports

from a computer data base or email system

• While performing the duties of this job, the team member will be regularly

exposed to moving mechanical parts

• Ability to work a varied schedule to support the needs of the business,

including frequent extended workdays, weekends, and holidays may be required

• Able to work in a loud environment

Travel Requirement

• Minimum travel may be required for training purpose and lead generation.

BENEFITS AT 24

• In line with our mission to create a healthier, happier world, we offer
• comprehensive benefits to help our team members do just that. We offer benefits
• such as paid time off, medical and dental coverage, 401k with match for
• qualifying positions, a free gym membership, and discounts on products and
• personal training. We also have a variety of Employee Resource Groups that you
• can connect with to participate in community events both in-person and
• virtually.

Disclaimer

• DISCLAIMER: This job description is intended to describe the general job
• functions and requirements for this position. This is not intended to be an
• exhaustive list of all the qualifications, responsibilities, duties, and skills
• required. 24 Hour Fitness reserves the right to modify, add, or remove duties as
• necessary.