Account Executive

Company Description

MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society. We bring together strategists, storytellers, and creators to help brands and leaders earn attention, trust, and relevance in a public environment shaped by platforms, algorithms, and generative AI. Our work is grounded in a simple belief: influence isn’t about volume or visibility alone. It’s about shaping how people perceive, talk about, and act on what brands put into the world. That requires deep audience understanding, strong judgment, and communications that feel credible, human, and timely.

Across markets and categories, we partner with organizations of all sizes to navigate change, build connection, and strengthen their role in culture and community. It’s our people, their curiosity, craft, and care for the work, that turns strategy into stories and ideas into lasting impact.

Overview

Join us as an Account Executive and help shape stories that make an impact. You’ll collaborate with a dynamic team to craft bold, strategic campaigns for some of Canada’s leading brands—driving results across PR, social, and influencer marketing. In this role, you’ll be the connector, the storyteller, and the strategist, building strong client relationships while delivering measurable ROI. If you’re a self-starter with big ideas, sharp organizational skills, and a passion for creativity, we want you on our team.

Responsibilities

What You’ll Do

• Shape bold campaigns that spark conversations and elevate brands across PR, events, media relations, social, and influencer marketing.

• Build powerful connections with media and influencers to land stories that make headlines.

• Create content that captivates—from press releases to social posts—bringing ideas to life with exceptional writing.

• Own the process: lead strategy, execution, and reporting to deliver measurable impact.

• Drive influencer programs end-to-end, from sourcing talent to crafting standout collaborations.

• Think big, act fast—bring fresh ideas, mentor teammates, and help win new business.

Qualifications

What We’re Looking For

You don’t need to check every box to apply—we value passion and potential! Here’s what will help you thrive in this role:

• 2–3 years of PR experience, ideally with consumer or beauty brands.

• Proven skills in media relations, social media, influencer partnerships, and event management.

• A creative storyteller with strong research and writing abilities.

• Post-graduate diploma in Public Relations, Communications, or a related field.

• Excellent communication, organization, and time management skills.

• Comfortable working in a fast-paced, collaborative environment.

• Hands-on experience with Instagram, TikTok, and emerging social platforms.

• Detail-oriented multitasker who double-checks for accuracy.

• Tech-savvy with Microsoft Office and project tools and platforms is a plus (i.e., Meltwater, Muck Rack, CreatorIQ, Traackr, Copilot, etc.)

• Passion for trends, consumer insights, and innovative ideas.

Additional Information

At MSL, you’ll do meaningful work for some of the world’s most influential brands - alongside a team that values ambition, creativity, and authenticity.

We offer:

• Competitive compensation and benefits, including generous vacation and mental health support

• Hybrid work environment and flexible scheduling

• Parental leave top-up and professional development allowances

• Regular social events, wellness programs, and volunteer opportunities

• Access to world-class learning and leadership development through Publicis Groupe

• A culture that celebrates collaboration, innovation, and career growth

• This is a hybrid role tied to our Toronto office.

Salary

Transparency matters to us. The salary range for this position is CAD$55K-$58K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

To apply, click “I’m Interested” and submit your resume. We thank all applicants for their interest - only those selected for an interview will be contacted.

Note that only those being considered for an interview will be contacted. Thank you very much for your interest in working at MSLGROUP Canada. We look forward to meeting you! MSL is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.