Senior Account Executive

• Meet or exceed monthly, quarterly and annual revenue and new business targets
• Prospect and close new direct advertisers, with a focus on transactional businesses not currently on television
• Grow share of wallet with existing clients and agencies across linear, CTV/OTT, digital and sponsorship inventory
• Build multiplatform campaigns, including integrated sponsorships, branded content and event marketing
• Manage a book of key direct and agency accounts as a strategic marketing partner
• Run needs-analysis meetings and build custom proposals grounded in client business goals
• Negotiate rates, packages and terms while protecting inventory value and pricing integrity
• Present post-campaign results and recommendations to drive renewals and upselling
• Use Nielsen, Comscore, Kantar and similar tools to build ratings-based and audience-based proposals
• Track market trends, competitive media spending and political, seasonal and category opportunities
• Maintain an accurate pipeline and forecasts in the CRM (e.g., Salesforce, Matrix, Wide Orbit)
• Obtain credit approval for new accounts and ensure timely payment of all receivables, assisting with collection efforts for past-due accounts as needed.
• Perform additional duties and special projects as assigned, consistent with a senior-level sales leadership role.

Qualifications

• 5+ years of media sales experience, at least 3 in broadcast, cable or streaming TV advertising
• Proven record of meeting or exceeding revenue goals and closing new direct business
• Working knowledge of ratings, CPP/CPM, reach and frequency, and audience research tools
• Strong presentation, negotiation and relationship-building skills with local business owners and agency buyers
• Proficiency with CRM and sales platforms plus Microsoft Office or Google Workspace
• Bachelor's degree in marketing, communications, business or equivalent experience
• Valid driver's license, a clean driving record, reliable transportation and auto insurance for local client visits
• Preferred experience selling CTV/OTT, programmatic or addressable advertising alongside linear
• Familiarity with Wide Orbit.
• Physical requirements:
• Sits, stands and walks on a regular basis
• Ability to communicate in English both verbally and in writing
• Dexterity to manipulate computer keys, cell phone and other office equipment
• Requires the ability to think critically and to articulate information in a clear and concise manner to others verbally and in writing
• Prepare reports, business correspondence, and business proposals
• Quick and clear thinking required
• Ability to gather and organize large amounts of data and search for patterns and connections
• Must be able to perform the essential functions of the job. The Company will make reasonable physical accommodations to facilitate the ability to perform essential job functions.