Account Executive-Private Pay-Metro Atlanta

Description

Account Executive-Private Pay-Metro Atlanta

Company: MDC Healthcare

Position: Account Executive

Employment Type: Full-Time

Reports To: Business Development Director

Position Summary

MDC Healthcare is seeking a results-driven Account Executive to expand our private-pay home care business through strategic referral development, community partnerships, and relationship-based business development.

This position will focus on developing sustainable referral channels for individuals and families seeking high-quality home care services, with particular emphasis on traditional private-pay clients, long-term care insurance policyholders, and Veterans utilizing VA-authorized home care benefits.

The Account Executive will build relationships with healthcare professionals, senior living communities, financial and legal professionals, long-term care insurance resources, Veterans organizations, and other trusted advisors who regularly work with older adults and their families.

Success in this position will be measured not simply by sales activity, but by the development of productive referral relationships that generate qualified leads, new clients, care hours, and long-term private pay revenue.

Key Responsibilities

• Develop and execute a territory-based strategy to grow MDC Healthcare’s private-pay home care business.
• Identify and cultivate referral relationships with organizations and professionals serving older adults, Veterans, individuals with disabilities, and families navigating long-term care needs.
• Generate qualified private-pay referrals and work closely with intake and operations to convert referrals into successful starts of care.
• Develop a strong understanding of MDC Healthcare’s service offerings, pricing, caregiver capabilities, service areas, and client experience in order to effectively communicate the company’s value proposition.
• Maintain an active pipeline of prospects, referral partners, opportunities, and new client referrals.

Account Management

• Develop strategic account plans for priority referral partners.
• Maintain consistent communication and follow-up with referral sources.
• Conduct scheduled account visits and relationship-building activities.
• Identify opportunities to deepen relationships with existing accounts and increase referral volume.
• Provide responsive communication regarding referred clients while maintaining appropriate confidentiality and regulatory requirements.

Community Outreach & Brand Development

• Represent MDC Healthcare professionally at networking events, healthcare meetings, community events, professional associations, educational programs, and industry events.
• Identify opportunities for MDC Healthcare to provide educational presentations for professionals, families, and community organizations.
• Collaborate with leadership and marketing to develop targeted campaigns and collateral supporting private-pay, long-term care insurance, and Veteran referral channels.
• Serve as an ambassador for the MDC Healthcare brand and communicate the company’s commitment to high-quality, relationship-driven care.

Performance Expectations & KPIs

Performance will be evaluated using both activity and outcome measures, including:

• Qualified private-pay referrals generated
• New private-pay clients/start of care
• New VA clients/start of care
• Long-term care insurance-related referrals
• Private-pay revenue generated
• Weekly care hours generated
• Growth from existing referral accounts
• Referral-source activity and account visits
• Referral pipeline development

Individual targets will be established based on territory, market opportunity, company growth objectives, and established baseline performance.

Qualifications

• Bachelor’s degree in business, marketing, healthcare administration, communications, or related field preferred
• Previous business development, account management, healthcare sales, or community relations experience preferred
• Home care, home health, hospice, senior living, post-acute care, or related healthcare experience strongly preferred
• Demonstrated ability to build professional referral relationships and generate new business
• Knowledge of the senior-care continuum and private-pay home care market preferred
• Experience working with VA-related referral sources or long-term care insurance is highly desirable
• Strong interpersonal, presentation, networking, and relationship-development skills
• Ability to manage a territory and prioritize high-value accounts
• Strong organizational and follow-up skills
• Ability to work independently while collaborating closely with intake, recruiting, Cross-Functional Partnership