JobsAccount ExecutiveUnited StatesAccount Executive

TAPCO (Traffic and Parking Control Co., LLC)

Posted on 17 Sep · Jobs at TAPCO (Traffic and Parking Control Co., LLC)

Account Executive

TAPCO (Traffic and Parking Control Co., LLC) · United States

Full-timeOn site5-10 yrs$120k–$150kListed as no visa sponsorshipManufacturing
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In short

Drive new revenue by identifying and closing new business, expanding strategic accounts, and selling TAPCO-Logix hardware and cloud/SaaS solutions. Generate and manage pipeline, support SaaS positioning, represent the company in the territory, and collaborate with internal teams to increase customer product penetration.

What they're looking for

MUST-HAVE SKILLS

Outside SalesNew Business DevelopmentProspectingNegotiationClosingComplex Solution SalesHardware SalesSaaS Sales

ALSO MENTIONED

TAPCO-LogixHardwareSaaSCloud ServicesOutside SalesNew Business DevelopmentWhite-Space AccountsStrategic AccountsLand-And-Expand StrategyPipeline Generation

Candidates should have a successful track record in hunter-focused outside sales and experience selling complex hardware and SaaS solutions, with strong prospecting, negotiation, closing, and account-growth skills. Consistent CRM use is required; public-sector sales experience is preferred, along with willingness to travel within the territory and attend industry events.

About the employer

TAPCO (Traffic and Parking Control Co., LLC)

Family-owned since 1956, TAPCO provides communities with innovative, lifesaving traffic safety and parking solutions.

As an industry-leading innovator, TAPCO manufactures and distributes a wide portfolio of traffic and parking safety solutions designed to increase safe travels for all.

Read more

Since 1956, we have set the standard for delivering reliable, cutting-edge traffic safety enhancements. From our world-renowned line of LED-enhanced BlinkerSign solutions to our pedestrian crossing products and early detection warning systems, safety is at the heart of all TAPCO innovations.

INDUSTRY
Manufacturing
COMPANY
Privately Held
FOUNDED
1956
HEADQUARTERS
Brown Deer, Wisconsin
SIZE
201-500on LinkedIn
OFFICES
1 on LinkedIn
OPEN HERE
6 roles

KNOWN FOR

Solar LED Intelligent Warning Systems SolutionsParking & Security ProductsSignmaking ProductsTraffic SafetyTraffic ManagementIntelligent Warning Systems

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Questions about this role

Is this TAPCO (Traffic and Parking Control Co., LLC) role remote?
Tagged on site.
What does it pay?
The posting lists $120,000–$150,000 a year.
Does it sponsor visas?
Listed as no visa sponsorship.
What experience does it ask for?
Listed as 5-10 years.

The posting, in full

If you are looking to be part of a company focused on making our roads and communities safer, apply to join our team of talented individuals today! *Please note - The pay rate will be based on experience* Aggressive Industry OTE paid monthly 10 Paid Holidays Paid Vacation and Personal Time (starting day one) Four Weeks of Paid Parental Leave with no waiting period

▶ READ THE FULL POSTING

If you are looking to be part of a company focused on making our roads and communities safer, apply to join our team of talented individuals today!

*Please note - The pay rate will be based on experience*

What TAPCO has to offer you

  • Aggressive Industry OTE paid monthly
  • 10 Paid Holidays
  • Paid Vacation and Personal Time (starting day one)
  • Four Weeks of Paid Parental Leave with no waiting period
  • 401K Plan with Employer Match (fully vested on day one)
  • Company-Funded Short-Term Disability
  • Health, Vision, and Dental insurance
  • Quarterly Company Events and Lunches
  • Have a say in TAPCO Happenings by joining the Fun or Safety Committee

What you will accomplish as a Account Executive at TAPCO:

The Account Executive exists to drive new revenue growth and strategic account expansion across all TAPCO-Logix product lines and cloud services. This role directly supports the company’s growth objectives by capturing white-space opportunities, increasing penetration within strategic accounts, and enabling cross-sell execution across hardware and SaaS offerings.

This role is responsible for identifying, developing, and closing new businesses while expanding existing A-tier accounts using a land-and-expand strategy. Success is measured equally by bookings versus target and by pipeline generation, growth, and velocity. Pipeline performance is considered a core output of the role.

Duties and Responsibilities

New Business & Expansion

  • Sell into white-space accounts using the full TAPCO-Logix product catalogue (hardware and SaaS).
  • Own and expand A-tier accounts through land-and-expand strategies across all product lines.
  • Partner with Inside Sales to elevate B-tier accounts into A-tier status.

Pipeline & CRM Accountability

  • Sell into white-space accounts using the full TAPCO-Logix product catalogue (hardware and SaaS).
  • Own and expand A-tier accounts through land-and-expand strategies across all product lines.
  • Partner with Inside Sales to elevate B-tier accounts into A-tier status.

Cloud & Saas Support

  • Position cloud/SaaS as a core component of the solution at point of sale.
  • Support the SaaS Revenue Team during renewals and account lifecycle management.

Territory Representation

  • Serve as the ambassador for assigned territory and represent TAPCO-Logix at local trade shows, regional events, and industry forums.
  • Conduct field visits to A-tier accounts and opportunistic visits to B/C-tier accounts while in market.

Contract Strategy

  • Utilize existing state, municipal, and co-op contracts to accelerate sales and streamline procurement.
  • Proactively seek to establish new contracts with customers to enable long-term scale and simplified purchasing.

Cross-Functional Collaboration

  • Work in partnership with Inside Sales, SaaS team, and Specialist Teams (ASE, Parking, Wrong-Way, etc.) to maximize wallet share per account.

Key Success Metrics

Primary (Equally Weighted)

  • Bookings vs. Target.
  • Pipeline Generation, Growth, and Velocity.

Additional Metrics

  • Minimum 8 new qualified meetings per week.
  • Expansion revenue generated within A-tier accounts.
  • Conversion rate of B accounts to A accounts.
  • SaaS attach rate at initial point of sale (support role, not renewal ownership).
  • Increased product penetration per customer.

Knowledge/Skill/Ability

  • Proven success in an outside sale, hunter-focused role.
  • Demonstrated experience selling complex solutions, including hardware and SaaS offerings.
  • Strong working knowledge of CRM systems with consistent and accurate usage (non-negotiable).
  • Experience selling into municipal, government, or public-sector environments preferred.
  • Willingness and ability to travel within assigned territory and attend industry events and trade shows.
  • Hunter mindset with strong prospecting, negotiation, and closing skills.
  • Strategic account growth with disciplined pipeline and opportunities management.
  • Effective cross-functional collaboration and territory execution.
  • Customer-focused, results-driven approach.

About Us

At TAPCO, we aim to enhance transportation and personal safety in our communities through innovative solutions and products. We are driven to save lives! Are you looking for a career where you can earn a great wage based on experience and performance, your contributions are recognized, and you will have growth potential? Then choose TAPCO!

As an EEO Employer, including Veterans and Individuals with Disabilities, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran or disability status or other acceptable taglines in all printed employment advertisements.

If any assistance is needed with the application process, please contact TAPCO HR at 800-236-4462

APPLY ON TAPCO (TRAFFIC AND PARKING CONTROL CO., LLC)'S CAREERS SITE ↗
SAVE THIS JOB

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This listing comes from TAPCO (Traffic and Parking Control Co., LLC)'s own careers site. Apply links go to the employer. Company facts are from TAPCO (Traffic and Parking Control Co., LLC)'s public profile. Last checked 1 Nov 2026.