JobsAccount ManagerMontrealKey Account Manager Natural Foods
LotusBakeries
Posted yesterday
Key Account Manager Natural Foods
LotusBakeries · Montreal, Quebec, Canada
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In short
The Key Account Manager will drive the launch and growth of the company's natural food brands in Canada by managing commercial partnerships and retail execution. They are responsible for developing sales and marketing plans, analyzing market data, and ensuring strong in-store visibility and performance across key channels.
What they're looking for
MUST-HAVE SKILLS
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Candidates must hold a university degree in a business-related field and possess approximately 3 or more years of experience in CPG or FMCG account management. Strong analytical skills, relationship-building capabilities, and experience with Canadian retailers are highly preferred.
About the employer
Lotus Bakeries
hiring as LotusBakeries
Founded in 1932 by Jan Boone Senior with the creation of the iconic Biscoff® cookie, Lotus Bakeries has grown into a global snacking company with a diverse brand portfolio. Today, the Group is led by the third generation, with Jan Boone, the founder’s grandson, as CEO.
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Alongside its universally loved Biscoff® brand, the Group offers a range of better-for-you snacking brands, including nākd.®, TREK®, BEAR®, Kiddylicious®, as well as a range of local hero brands such as Lotus®, Suzy®, Dinosaurus®, Peijnenburg® and more. Headquartered in Belgium, Lotus Bakeries is a dynamic and internationally oriented company, with production facilities across Europe, the Americas, Asia and Africa. The Group is active in more than 70 countries, employs around 4,300 people and achieved a revenue of EUR 1,355 million in 2025. The majority of shares are owned by the Boone and Stevens families, complemented by a public listing on Euronext Brussels, where Lotus Bakeries is part of the BEL20 index and amongst the largest and financially stable listed companies in Belgium.
- INDUSTRY
- Food and Beverage Manufacturing
- COMPANY
- Privately Held
- HEADQUARTERS
- Lembeke, Flemish Region
- SIZE
- 1,001-5,000
- OFFICES
- 1 on LinkedIn
KNOWN FOR
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Questions about this role
- Is this LotusBakeries role remote?
- Tagged on site.
- Does it sponsor visas?
- Listed as no visa sponsorship.
- What experience does it ask for?
- Listed as 2-5 years.
The posting, in full
As Key Account Manager Natural Foods, you will play a key role in driving the launch of our Natural Foods business in Canada. Our portfolio includes 4 distinctive brands: BEAR, REVEL, nakd. and Kiddylicious, each with a unique proposition and significant growth ambitions in the Canadian market. You will be responsible for accelerating the growth of our brands in Canada, working closely with our commercial partner to unlock opportunities across Retail, Natural, Convenience and Out Of Home channels. Your focus will be on expanding distribution, increasing visibility, and driving sales, while ensuring strong execution of our Sales, Marketing, and Route-to-Market strategy. You will be located in our Sales Office Montréal.
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As Key Account Manager Natural Foods, you will play a key role in driving the launch of our Natural Foods business in Canada. Our portfolio includes 4 distinctive brands: BEAR, REVEL, nakd. and Kiddylicious, each with a unique proposition and significant growth ambitions in the Canadian market.
You will be responsible for accelerating the growth of our brands in Canada, working closely with our commercial partner to unlock opportunities across Retail, Natural, Convenience and Out Of Home channels. Your focus will be on expanding distribution, increasing visibility, and driving sales, while ensuring strong execution of our Sales, Marketing, and Route-to-Market strategy. You will be located in our Sales Office Montréal.
- Develop and execute the Sales and Marketing plans for Canada in collaboration with our commercial partner, aligned with our growth objectives.
- Guide and challenge our commercial partner to accelerate distribution, visibility, rotation and sales across key channels and accounts.
- Manage our field sales and merchandising partner, ensuring strong in-store execution, visibility and alignment with our commercial priorities.
- Analyze market, category and customer data to identify growth opportunities and build compelling customer selling stories.
- Drive strong execution of customer plans, new listings, promotions and in-store activations.
- Conduct regular business reviews, monitor performance against targets and translate insights into clear actions.
- Define optimal pricing, promotional and assortment strategies, considering brand positioning, value chain and the competitive landscape.
- Assess new product and assortment opportunities and develop business cases to support successful launches.
- Report directly to the Sales Manager Natural Foods Canada
- You hold a university degree in Business, Economics, Sales, Marketing or a related field.
- Approximately 3+ years of experience in CPG/FMCG account management or category management. Ideally, with some experience dealing with Canadian retailers.
- Strong relationship-building and networking skills, ideally within Canadian retail.
- Strong commercial and analytical skills, with a results-driven mindset.
- Entrepreneurial, ambitious, proactive and solution-oriented, with a strong sense of ownership and urgency.
- Strong communication and influencing skills.
- Language: Fluent in English; French is a plus.
- You are based in our office in downtown Montreal, working closely with our local team, with frequent travelling for meetings at our local partner’s office (Toronto & Vancouver)
- Comfortable working with a European head office and adapting global strategies to the Canadian market.
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