Strategic Account Manager

Job Description

The Radio Account Executive for Audio and Digital is responsible for developing and growing key client relationships, driving revenue growth, and delivering customized advertising and marketing solutions for businesses. This role requires a strong understanding of audio, digital and event marketing and the importance of outstanding customer service. The Account Executive will deliver customized solutions that meet the growth objectives of clients and prospects, resulting in long-term partnerships.

Key Responsibilities

• Develop and execute strategic sales plans to achieve the goals of the client and company.
• Consistently exhibit successful new business development activities
• Identify and cultivate relationships with key decision-makers locally, regionally and with advertising agencies.
• Sell integrated advertising solutions, including audio, digital, and event sponsorships.
• Conduct market research to identify potential business opportunities.
• Effective relationship building, customer service, communication and negotiation skills
• Negotiate contracts and pricing with clients to maximize revenue.
• Collaborate with internal teams, including marketing, production, and programming, to ensure successful campaign execution.
• Monitor and analyze sales performance, providing reports and forecasts to leadership.
• Stay informed about industry trends, competitive landscape, and emerging marketing strategies.

Requirements

• At least one year of experience in sales.
• Excellent written and oral communication skills are a must
• Proven track record of meeting and exceeding sales goals.
• Ability to develop and maintain strong client relationships.
• Life-long learner and the drive to become very knowledgeable of various business categories
• Self-motivated, results-driven, and highly organized.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field preferred (or equivalent experience).
• Media or digital sales experience preferred.
• An understanding of audio, digital media, and marketing trends.

• Foundational knowledge of CRM software and Microsoft Office Suite.

Physical Demands & Work Conditions

• In-person, office-based with a high volume of client meetings: in-person and virtual.
• Occasional travel required for client visits.
• Ability to work flexible hours, including evenings and weekends, depending on client needs.
• Must be able to lift up to 15 lbs. for promotional materials and event setup.

This role is ideal for a driven and strategic sales professional passionate about audio and digital media, with the ability to build lasting client relationships and drive revenue growth.

EEO Statement

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC

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