Account Manager, Sponsorship

Description

Department: Sponsorship

Status: Exempt, Full-Time

Application Submission End Date: December 3, 2026

Background

CapRadio is a 100% community-supported, mission-driven public media organization dedicated to creating informed, involved, and educated communities. Our work is powered by a dynamic, collaborative team committed to strengthening our relationship with the local community and building a resilient, sustainable future for public media across our region.

Who we’re looking for

The Account Manager, Sponsorship is a corporate development position that manages a portfolio of existing business accounts while actively prospecting for new business to expand the portfolio. The role is responsible for maintaining, renewing, and expanding existing business sponsorship for the station and focusing on new client acquisitions.

We’re looking for candidates who have a proven track record in achieving sales goals, particularly in media and broadcast environments; actively engage with clients and prospects to make introductions, presentations, and close business; can understand and analyze client needs to effectively align CapRadio sponsorship solutions; are persuasive communicators with strong verbal and written skills; and, can reflect CapRadio’s values and standards to deliver the quality and excellence that our sponsors expect.

If this sounds like you, then you should apply for CapRadio’s Account Manager, Sponsorship role!

Position Responsibilities

• Obtain orders for the use of time on the radio and solicit for advertisements across CapRadio.
• Develop prospecting lists and generate new business through cold calling, external engagement and networking, LinkedIn marketing, and inbound leads to achieve and exceed sales targets.
• Actively engage with current and lapsed sponsors and new business prospects to set up off-site and on-site introductions, meetings, and presentations to build relationships and close business.
• Understand and analyze client needs, working with Sponsorship support staff, as well as Marketing and Audience Insights, to develop compelling, solutions-based presentations and proposals that result in client success and retention.
• Engage with existing clients and offer high-quality customer service to strengthen relationships, expand existing sponsorship packages, and introduce new product sponsorship opportunities that are aligned with client needs.
• Work with the Director of Sponsorship to analyze account billing and monthly sales targets, update sales projections, prioritize new business opportunities, and achieve sales goals.
• Collaborate with clients to develop on-air scripts that align with client marketing goals and adhere to FCC guidelines.

Requirements

Skills and Responsibilities

• Minimum three years of experience or equivalent history in sales. Preferred experience with cold calling, in-person engagement, presentations, and client management.
• Persuasive communicator with strong verbal and written communication skills and a track record of successfully interfacing both externally and internally.
• Goal oriented with a history of building relationships and achieving sales targets.
• Attention to detail with time management skills.
• Proficient in Google Workspace, Microsoft Office, and CRMs.
• Prior experience or willingness to learn about the unique value proposition public radio audience offers to clients.
• Nice to have: Experience in broadcast sales or public media.

Background Check

CapRadio will require employment and education verification for the new hire.

Salary

The annual base compensation for this role is $65,000, plus a competitive commission structure with bonus incentives.

CapRadio also offers:

• Medical, dental and vision insurance
• Retirement plan with employer matching
• Flexible spending plan for health and dependent care
• Group life insurance
• Flexible vacation
• Paid holidays
• Paid sick leave

We value authentic, human crafted cover letters and resumes that reflect your own experience and voice.

Applicants with disabilities may request and receive reasonable accommodation to apply for the position. If you have any inquiries or trouble submitting your application materials to the link, please contact us at careers@capradio.org or call 916-278-8992.

You may address your letter to the hiring manager for this position, Colleen McCartney, Director of Sponsorship.

CapRadio

Attn: Human Resources

7055 Folsom Blvd.

Sacramento, CA 95826

Capital Public Radio is an equal opportunity employer.