Sr. Account Manager (PR)

Company Description

We are North, a strategic communications agency in Canada that makes it personal, moving brands with ideas that travel and influence.

We combine the agility of a boutique agency with the strength of Publicis Groupe’s global network. Our teams work across earned media, influencer, content, experiential, and issues management, bringing sharp thinking and care to every brief.

In a noisy world, we earn attention through bold ideas, rigorous execution, and a relationship‑first approach that helps our people and our clients grow.

Overview

As a Senior Account Manager, you will be working as part of a dynamic account team in a fast-paced agency environment, developing and delivering strategic, creative programs for consumer lifestyle and corporate clients. Your job is to tell the client’s story and drive impactful outcomes, with a focus on program execution and client service excellence. Success in this role comes from your ability to partner and collaborate with internal and external stakeholders, in addition to integrated agency partners.

We’re looking for a passionate team player with strong strategic thinking, organizational abilities and leadership skills. You’re a critical thinker who can create cross-channel strategies for our clients and coach junior team members. You’ve ideally worked in-agency before and know the ropes.

Responsibilities

• Campaign day-to-day lead: Manage day-to-day execution across multiple clients, leading integrated programs that may span PR, influencer and digital. Act as the key project lead role on fast-paced consumer lifestyle and technology clients, confidently managing up and down to keep projects moving smoothly from ideation to execution.
• Creative strategist: Collaborate with senior leaders to develop strong plans and POVs, bringing curiosity, creativity and critical thinking to the table.
• Narrative driver: A confident, strong writer and storyteller, skilled in crafting and editing a range of comms materials, from press releases to punchy pitches, sponsored content, or social content, landing with impact for clients.
• Media relations pro: Maintain and grow strong relationships with Canadian media across consumer, technology, business, lifestyle and other beats. Bringing a keen eye on how to pivot or personalize outreach to reach program coverage goals.
• Client management: Serve as a trusted client lead, building deep relationships and proactively driving smart, strategic programs forward.
• Coach and mentor: Lead junior team members with clarity and care, delegating, reviewing, and providing feedback while not hesitating to roll up sleeves to support when its needed. Contribute to North’s inclusive and positive agency culture.

Qualifications

• Post-graduate diploma in Public Relations, Corporate Communications or related discipline
• 7-9 years of agency experience with a focus on media relations and influencer relations
• Strong media relationships and Canadian media landscape knowledge
• A strong passion for and experience in the Gaming Sector is considered an asset
• Experience with gaming and sport sponsorships is considered an asset
• Exceptional written and verbal communications skills
• Team player with a commitment to mentoring junior team members and managing up to leaders effectively
• Detail-oriented, with a sharp eye for accuracy and timeliness across busy programs
• Proactive and resourceful problem-solver, thriving in fast-paced environments
• Familiar with the evolving Canadian media and influencer landscape, as well as social media platforms (TikTok, Instagram, Facebook, X/Twitter, reddit, YouTube, etc.)
• Knowledge of PR and/or influencer management platforms (ie, Meltwater, CreatorIQ, Traackr, etc.) and evolving AI tools
• A curious and adaptable mindset, ready to continuously learn

Additional Information

Why North Strategic? Something we’re most proud of at North is our level of employee engagement. Our employees love coming to work but also see relationships that extend beyond the work week. As a team we celebrate our company and employee milestones and encourage quality time together. We take pride in our entrepreneurial, creative and empowering culture, a result of our strong commitment to employee engagement.

What we're offering

• Meaningful work where you can have a direct impact working on some of the biggest brands out there!
• A culture of entrepreneurship, creativity, growth and collaboration.
• Work with top talent at an award-winning agency on a serious growth trajectory.
• A focused commitment to career development and personal success – let us help you.
• Access to thousands of on-demand e-learning opportunities, and a suite of leading AI tools and resources.
• Highly competitive compensation and benefits package including substantial time off policies and mental wellness resources (like really. It’s a big deal).
• Oh, and did we mention the perks?! Hybrid work environment, parental leave top-up program, regular social events, cell phone & internet allowance, professional development or wellness allowance, Business Resource Groups, Private health and Dental insurance, Life and Disability insurance… Just to name a few… #workperks.
• Work from (almost) anywhere for up to 20 days per year.
• All staff meetings so you’re always in the know.
• This is a hybrid role tied to our Toronto office.

Salary

Transparency matters to us. The salary range for this position is CAD$80K-$90K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

To apply for this position, click 'Apply' and easily submit your resume. Note that only those being considered for an interview will be contacted. Thank you very much for your interest in working at MSL. We look forward to meeting you!

North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.