Business Analyst / International Manager

Overview

As a Business Analyst / International Manager, you’ll play a pivotal role in shaping our client’s global presence. You’ll collaborate with cross-functional teams, analyze market dynamics, and interact with marketing and business stakeholders to drive growth and engagement across international markets. If you’re passionate about sports, have a knack for strategic thinking, and thrive in a dynamic environment, this role is tailor-made for you

Primary Location: Across Canada

Work Model: Fully Remote

Employment Type: Contractor

Vacancy Status: New

RESPONSIBILITIES

• Hands-on Analytics
• Query and analyze data using SQL
• Identify a problem or question and develop an analysis plan that adequately answers the question
• Summarize data insights in a business-friendly way that is easy for stakeholders and executives to understand
• Summarize large data outputs into key takeaways
• Assist with user acceptance testing of database changes and updates
• Enable data teams in the root cause analysis of issues and bugs
• Activation and Enablement
• Evaluate one-to-one marketing campaign data needs and own data enablement for seamless campaign execution, including defined test and control groups and success criteria
• Evaluate one-to-one audience needs and identify segmentation opportunities to drive and deepen fan engagement
• Performance Tracking and Optimization
• Monitor the effectiveness of go-to-market strategies using relevant KPIs and attribution frameworks
• Periodically assess performance against fanbase growth goals
• Provide regular reports to senior leadership on international market performance
• Regularly attend and provide input during strategy discussions with stakeholders
• Work closely with stakeholders at the VP level
• Cross-Functional Collaboration
• Work closely with marketing, international, legal, and other stakeholders to align strategies and execution
• Foster a collaborative environment that encourages knowledge sharing and innovation
• Collaborate with data engineering teams on business requirements
• Interact with third parties regarding data needs and definitions
• Market Growth and Strategy Support
• Collaborate with regional teams to create data analytics and segmentation plans that support growth strategies for specific markets
• Define clear objectives, KPIs, and success metrics for each market
• Develop audience segments and marketing initiatives tailored to local nuances

QUALIFICATIONS, SKILLS & EXPERIENCE

• Bachelor’s degree in Business, Marketing, Economics, Analytics, or a related field
• At least 3 years of experience using SQL, Python, or other relevant coding languages
• At least 5 years of stakeholder management experience
• Strong analytical skills and the ability to interpret data to drive decision-making
• Excellent verbal and written communication skills
• Ability to develop structured analytical approaches to business questions
• Ability to translate complex data outputs into clear, business-friendly insights
• Experience collaborating with senior stakeholders, including those at the VP level
• Experience working cross-functionally with marketing, data engineering, legal, regional, and business teams

NICE TO HAVE

• Experience in fan, consumer, or marketing analytics
• Knowledge of consent management and/or identity resolution
• Passion for sports and an understanding of global fan cultures
• Experience with audience segmentation and one-to-one marketing campaigns
• Experience working with attribution frameworks, test and control groups, and campaign success criteria

ABOUT ADASTRA

Adastra is a global leader in AI and data-driven transformation, helping organizations lead with artificial intelligence—responsibly, strategically, and at scale. With over 25 years of experience, Adastra empowers enterprise clients to unlock business value through data innovation, operational excellence, and smart customer engagement.

Trusted by some of the world’s most prominent brands, Adastra delivers end-to-end solutions grounded in thoughtful strategy, robust governance, and deep technical expertise. From defining vision to ensuring execution, Adastra guides organizations through every stage of their AI, data and cloud journey—building future-ready capabilities and delivering measurable, lasting impact.

Adastra serves clients across key industries including financial services, automotive, manufacturing, technology, media and telecom (TMT), healthcare, retail, and professional services. The company employs more than 2,000 professionals across North America, Europe, and Asia.

WHAT WE OFFER

• Opportunity for advancement and career progression
• Competitive compensation
• Successful referral program
• The opportunity to work with one of Canada’s 50 Best Managed Companies
• Satisfaction of working for a reputable company
• A flexible, dynamic, and diverse workplace

EQUAL OPPORTUNITY EMPLOYER

In our commitment to promote fair and equitable treatment of all employees and applicants, Adastra Corporation provides equal employment opportunities for all individuals regardless of age, sex, disability, race, ethnic origin, citizenship, creed, sexual orientation, marital status, or any other ground as described in the Ontario Human Rights Code. In addition, accommodation will be provided during the hiring process. Adastra Corporation’s implementation and support of employment initiatives, encourage diversified labour force participation and equal access to opportunities based on merit and performance.

AI Usage - Our hiring process includes the use of AI-enabled tools to screen applications (e.g., keyword matching, qualification ranking). A human recruiter reviews all AI-generated shortlists to make informed hiring decisions.

There has been an increased instance of fraudulent job offers coming from people posing as Adastra HR employees. Please note that Adastra will never request fees as part of our recruiting process and any emails sent to you that are not from ‘@adastragrp.com’ or ‘@talent.icims.com’ are fraudulent. All employment offers are sent via DocuSign and if you receive an employment offer from a suspicious email and not via DocuSign, it is fraudulent.

Contact careers@adastragrp.com to inquire about jobs at Adastra, to report a suspicious request for money or personal information from external websites or suspicious employment offers.