Senior Marketing Data Analyst

Job Description

Ready to take your career global?

Make your mark at one of the biggest names in payments. We’re looking for a Senior Marketing Data Analyst to join our ever evolving Marketing Operations team and help shape the future of global commerce.

What you’ll own

• Serve as a strategic partner to marketing and enterprise data teams to deliver business-ready data solutions.
• Leverage data-driven insights to shape, optimize, and improve marketing strategies.
• Optimize and maintain marketing data infrastructure to support analytics and reporting needs.
• Ensure data integrity while enabling scalable and efficient access to marketing data.
• Design and build scalable data pipelines to support marketing initiatives and decision-making.
• Translate complex data into clear, actionable insights and business narratives.
• Drive business growth through advanced data analysis and data visualization.
• Apply expertise in data normalization, attribution methodologies, marketing metrics, and customer lifecycle analysis.
• Collaborate with cross-functional teams to ensure data-driven insights guide marketing initiatives.
• Enhance marketing performance through data manipulation, exploration, reporting, and strategic recommendations.
• Guide marketing data strategy by identifying trends, opportunities, and best practices.
• Support informed decision-making by delivering accurate, meaningful, and accessible marketing analytics.

What you'll bring

• Serve as primary liaison with Enterprise Data, Finance/BI, RevOps, Tech and cross-functional partners to integrate, govern, and standardize marketing data across systems (CRM, Snowflake, Salesforce, Marketo/Pardot, GA4, and other marketing technologies).

• Partner with Enterprise Data to design, implement, and maintain scalable data pipelines and architectures in Snowflake, BigQuery, and related tools to ensure clean, business-ready, and well-documented data assets that support marketing performance reporting and analytics.

• Define, standardize, and maintain governing marketing data infrastructure, ensuring consistency of key metrics, taxonomies, and architecture across global marketing teams.

• Partner with Finance and BI to develop, refine, and operationalize marketing attribution methodologies that connect marketing influence to pipeline and revenue outcomes.

• Monitor, validate, and optimize data flows and integrations, establishing QA processes, anomaly detection, and documentation to ensure accuracy and trustworthiness of data.

• Lead data stewardship efforts, supporting data governance, compliance, and integration standards across platforms and global teams.

• Extract, refine, and manage complex campaign and audience lists for segmentation, targeting, and activation; ensure accuracy, compliance, and alignment with ICP definitions and marketing objectives.

• Build, analyze, and optimize audience segments across platforms (e.g., Salesforce, ZoomInfo, CDPs, Google Analytics, Google Ads) to support global campaigns and demand generation efforts.

• Conduct deep-dive data analysis, combining multiple systems and large datasets to generate actionable insights on customer behavior, lifecycle performance, and marketing ROI.

• Build and maintain advanced dashboards and reports in Power BI and other visualization platforms, ensuring accessibility, accuracy, and usability for marketing stakeholders and executives.

• Support ad hoc analysis requests, executive scorecards, and MBR/QBR reporting to evaluate marketing performance and business impact.

• Provide elevated team leadership by mentoring and supporting colleagues on complex data pulls, insights analysis, dashboard design, segmentation, and systems requirements.

• Act as a cross-functional liaison, bridging marketing with enterprise data, technology, and business stakeholders to align on data strategy, requirements, and execution.

• Proactively explore new technologies, tools, and best practices to advance marketing data operations, segmentation, and performance reporting capabilities.

It's a bonus if you have

• Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, Data Science, or a related field.
• 6+ years of experience in data analysis, reporting, business intelligence, or marketing analytics.
• Strong understanding of marketing metrics, customer lifecycle management, audience targeting, lead management, and marketing best practices.
• Proficiency in SQL and Python for data extraction, manipulation, analysis, and reporting.
• Experience working with data warehouses and BI/visualization tools such as Tableau, Power BI, Looker, Snowflake, BigQuery, Excel, and Power Query.
• Strong expertise in data cleansing, data integration, exploratory analysis, reporting, dashboard development, and data visualization best practices.
• Experience with CRM, marketing automation, and segmentation platforms such as Salesforce, Marketing Cloud/Pardot, Marketo, CDPs, Google Analytics, and similar tools.
• Knowledge of forecasting techniques, marketing analytics frameworks, attribution methodologies, and data privacy regulations (GDPR, CCPA).
• Strong analytical, problem-solving, and communication skills with the ability to translate complex data into actionable business insights.
• Ability to work independently, manage competing priorities, and collaborate effectively with cross-functional teams in a fast-paced environment.
• Preferred: Experience with Customer Data Platforms (CDPs), advanced segmentation, data integration concepts, and data science tools (e.g., R, Python).
• Preferred: Experience supporting multi-regional marketing teams and B2B revenue generation strategies

About the team

Our inclusive and global teams win together every day. We’re proud to have the best minds in the industry, who you can learn from as you grow your career. The people, the energy, the connections – it’s unmatched. Come and be part of an ever-evolving company and get dynamic opportunities that go beyond borders.

What makes a Globalpayer?

Globalpayers think like a client, act like an owner and win as one team. We’re curious and innovative – always finding better ways to deliver impact. We empower each other to make decisions, and it’s our passion that drives excellence in everything we set out to do. Does this sound like you? Then you sound like a Globalpayer. Apply now to take your career global.

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EEOC Statement

Global Payments is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here.

If you are made a conditional offer of employment and will be working in the United States, you will be required to undergo a drug test. In developing this job description care was taken to include all competencies and requirements needed to successfully perform the position. Reasonable accommodations will be provided for individuals with qualified disabilities both during the hiring process, as well as to allow the individual to perform the essential functions of the job, if hired.

Washington Candidates: Click here for information on the Fair Chance Act.