Event Marketing Manager

Description

Protomiq Named No. 3165 on the 2026 Inc. 5000 List, the Most Prestigious Ranking of America’s Fastest-Growing Private Companies

About Protomiq

At Protomiq, we believe that the auto dealerships that win are the ones that create better experiences for their customers. That's why we build technology that helps dealers connect with shoppers, turn interest into action, and drive measurable business results. Thousands of dealerships across North America rely on Protomiq's solutions to engage customers, improve performance, and stay competitive in a rapidly evolving market. From independent dealerships to some of the largest dealer groups and automotive brands in the industry, Protomiq is trusted by dealerships focused on what comes next. If you're excited by innovation, customer impact, and the opportunity to help shape the future of automotive retail, you'll fit right in.

Working at Protomiq

At Protomiq, your work matters. We're a team of builders, problem-solvers, and innovators who are passionate about helping our customers succeed. Here, you'll be empowered to move quickly, embrace new ideas, and make a visible impact on the business. We offer competitive compensation, comprehensive benefits, professional development opportunities, and a culture built on collaboration, accountability, and growth.

Opportunity

This is a strategic, go-to-market position responsible for integrating events and field marketing into Protomiq’s demand and pipeline generation, sales, account-based marketing, and brand strategies. The ideal candidate combines strategic thinking with strong execution skills. The Protomiq Event Marketing Manager owns event strategy and execution and field marketing programs that help meet the company’s monthly demand and pipeline generation goals.

Responsibilities

• Own strategy, execution and measurement for all industry events and field marketing programs to drive sales pipeline
• Plan, execute and measure trade show involvement, including large national shows and smaller regional events
• Plan, execute and measure regional roadshows across territories, from location scouting through post-event follow-up
• Align field programs to revenue growth priorities and support three core field marketing motions: New customer acquisition, Customer expansion and Strategic deal acceleration for high-value, competitive opportunities.
• Build and refine repeatable “event-in-a-box” frameworks by segment and use case to ensure consistency and scalability.
• Build and execute targeted field marketing programs, including executive dinners, regional events, prospect and customer roundtables, partner programs, and account-based experiences.
• Track and report on event metrics, including demand and pipeline impact
• Own program execution, including sponsorships, contracts, budgets, vendors, logistics, booth experiences, staffing, promotions, lead capture, and follow-up coordination.
• Manage the event and field marketing budget, reallocating investments toward programs that produce the strongest strategic and financial return.
• Conduct post-event analyses and recommend whether programs should be expanded, redesigned, reduced, or eliminated.

How Success Will Be Measured

• Measurable demand and pipeline creation, pipeline influence, opportunity progression, and booking contributions.
• Effective integration with account-based marketing, sales outreach, demand generation, customer advocacy, and content marketing.
• Strong pre-event planning and post-event follow-up discipline across Marketing and Sales.
• Improved visibility into program performance, audience quality, account engagement, and return on investment.
• Responsible management of budgets, vendors, sponsorships, timelines, and resources.

Requirements

• 7+ years of experience in B2B event marketing, field marketing, account-based marketing, demand generation, or a related go-to-market role.
• Experience managing a large portfolio of external conferences, trade shows, industry events, and field marketing programs.
• Demonstrated ability to develop event and field marketing strategies for enterprise or complex B2B sales motions.
• An understanding of account-based marketing and how field programs engage buyers, create pipelines, accelerate opportunities, and expand strategic accounts.
• Experience developing executive dinners, roundtables, peer forums, regional programs, and other targeted experiences.
• Ability to balance strategic planning with detailed, hands-on execution across numerous concurrent programs.
• Experience partnering directly with Sales leaders, account executives, business development teams, customer teams, and executives.
• Strong financial and analytical skills, including budget management, investment prioritization, performance analysis, and ROI measurement.
• Experience negotiating sponsorships, vendor agreements, venues, and event services.
• Excellent project management, communication, and stakeholder-influence skills.

Travel

• Approximately 25% including occasional evenings and weekends based on event schedule.