Snr. Marketing Manager - AI Developer Campaigns & Growth

ADVANCE YOUR CAREER. ADVANCE THE WORLD.

At AMD, we believe technology has the power to solve the world’s most important challenges. From advancing healthcare and scientific discovery to powering AI and the technologies people rely on every day, innovation at AMD is shaping the future.

Whether you’re designing next-gen processors, enabling AI breakthroughs, or bringing leading edge products to market, every role at AMD contributes to something bigger — technology that moves the world forward. Join us and, together, we’ll advance your career.

THE ROLE

At AMD, our mission is to build great products that accelerate next-generation computing experiences, from the data center and artificial intelligence to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe that open ecosystems and great technology enable developers to build what’s next.

We are seeking an experienced Snr. Marketing Manager, AI Developer Campaigns & Growth to help scale AMD’s global AI Developer Marketing organization.

Reporting to the Senior Director of Developer Integrated Marketing, you will lead a global team responsible for integrated developer campaigns, regional activation, acquisition and lifecycle growth. You will build scalable marketing programs that attract AI developers, create hands-on engagement and accelerate adoption of AMD technologies across cloud, client and physical AI.

This role combines people leadership, campaign strategy, growth marketing and operational excellence, partnering across Marketing, Engineering, Product, Developer Relations and regional teams.

THE PERSON

You are a strategic, hands-on marketing leader who understands how to grow technical audiences through integrated campaigns, digital marketing and developer lifecycle programs.

You have experience building and developing high-performing teams, operating in complex global technology environments and translating technical capabilities into compelling developer value propositions.

You understand that developers value technical credibility, openness, practical learning and hands-on experiences. You combine this audience understanding with strong analytical and operational discipline, using performance data to guide investment, optimize campaigns and drive measurable outcomes.

KEY RESPONSIBILITIES

• Lead global developer marketing: Develop and execute integrated campaigns targeting AI developers, engineers and technical practitioners across digital, social, content, events, community and partner channels.
• Build and develop the team: Lead a global marketing team spanning integrated campaigns, regional activation and developer lifecycle growth, establishing clear priorities, accountability and development opportunities.
• Drive developer acquisition and activation: Build journeys across awareness, acquisition, hands-on experience, activation, adoption and advocacy, improving conversion and meaningful developer participation.
• Support AMD’s AI ecosystem: Develop campaigns supporting strategic technologies including ROCm, AMD Instinct, Ryzen AI, Halo and other emerging developer platforms.
• Scale regional activation: Lead developer campaign strategy across priority markets, including the United States, China and EMEA, balancing global consistency with local market requirements.
• Optimize marketing performance: Use audience segmentation, automation, experimentation and analytics to improve acquisition efficiency, lifecycle progression and return on marketing investment.
• Build scalable operations: Establish repeatable campaign frameworks, measurement, planning and reporting processes that improve speed, accountability and execution quality.
• Lead cross-functional execution: Partner with Marketing, Engineering, Product, Developer Relations and regional organizations, while managing agency relationships, budgets and campaign resources.

SUCCESS IN THIS ROLE

• Growth in qualified developer acquisition and participation.
• Increased conversion into hands-on experiences, technical learning and developer activation.
• Improved progression from acquisition through adoption and advocacy.
• Stronger campaign efficiency and return on marketing investment.
• Effective developer growth across priority global markets.
• Clear linkage between marketing engagement and adoption of AMD developer technologies.
• A high-performing team with clear ownership, accountability and development opportunities.

PREFERRED EXPERIENCE

• Significant experience in integrated, growth, digital or developer marketing, ideally within AI, cloud, semiconductor, enterprise software or another technical environment.
• Proven experience leading and developing high-performing marketing teams and complex global campaigns.
• Experience building acquisition and lifecycle programs that deliver measurable audience growth, engagement and conversion.
• Strong understanding of digital marketing, paid media, marketing automation, analytics and performance optimization.
• Experience managing global or regional campaigns, external agencies, budgets and complex cross-functional programs.
• Strong analytical, communication and stakeholder management skills.
• Ability to translate complex technology into credible, compelling developer-focused campaigns.
• Familiarity with AI development, open-source ecosystems and technologies such as ROCm, PyTorch, Hugging Face and cloud AI infrastructure is preferred.
• Experience with developer lifecycle, product-led growth or community-driven adoption strategies is advantageous.

ACADEMIC CREDENTIALS

• Bachelor’s degree in Marketing, Business, Communications, Computer Science or a related discipline, or equivalent relevant professional experience. Advanced degree is a plus.

LOCATION

Austin, TX

San Jose or Santa Clara, CA

This role is not eligible for visa sponsorship.

#LI-SF1

Benefits offered are described: AMD benefits at a glance.

AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.

AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD’s “Responsible AI Policy” is available here.

This posting is for an existing vacancy.