Senior Product Marketing Manager

About the Role

A construction technology company is seeking a Senior Product Marketing Manager to build and lead product marketing across multiple regions. You will partner with Product, Sales, Customer Success, and Marketing to clarify the value of complex products and support adoption among construction businesses.

What You'll Do

• Own positioning and messaging for customer segments, buyer personas, and markets across the United States, Canada, Australia, and New Zealand.
• Build the product marketing function, assess existing materials, and establish a practical playbook.
• Lead go-to-market strategy and execution for product, partner, and feature launches across multiple markets.
• Create and maintain sales enablement resources, including competitive guides, one-pagers, ROI tools, and demo scripts, and coach teams on active deals.
• Work cross-functionally to improve how construction customers discover and adopt the product.
• Develop AI-enabled workflows for competitive monitoring, customer research, content drafting, and sales enablement.
• Lead positioning and messaging for a website rebuild.
• Turn customer interviews, win/loss data, and market signals into actionable insights and customer evidence.
• Support regional marketing managers with messaging and positioning guidance.

What We're Looking For

• Five to eight years of product marketing experience in B2B SaaS, including marketing to traditional, process-heavy industries.
• Experience building a product marketing function from the ground up and contributing within established product marketing teams.
• Experience owning product marketing for a B2B SaaS business serving large organizations with fast-paced sales cycles.
• Experience managing product marketing across multiple regions and leading end-to-end go-to-market launches.
• Ability to work independently in an evolving function and collaborate effectively with Product, Sales, and senior leaders.
• Construction technology, property technology, or related industry experience is valuable, as is experience marketing to technical or field-based buyers.
• Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI and machine learning tools, CRM platforms, and marketing automation.
• Must be authorized to work in the United States without visa sponsorship.

Compensation & Benefits

Base salary is $130,000 to $160,000 USD annually. Visa sponsorship is not available.

Location

Remote within the United States, with Austin, Texas as the primary location.