Marketing Manager

Park Place Finance is a fast-growing, nationwide private lender specializing in fix-and-flips, ground-up construction, and DSCR loans. But what truly sets us apart is how we do it. Our culture is built on a high-performance, entrepreneurial mindset where driven professionals thrive in a "work hard, play hard" environment. You'll find a team that rallies together, celebrates wins, and keeps raising the bar.

We move fast. We think big. And we invest in people as much as properties. With a focus on health, wealth, and professional development, we're not just funding deals — we're building careers & long-lasting relationships.

About the Role

We're hiring a hands-on Marketing Manager to own our marketing from strategy through execution. You'll run HubSpot, manage paid ad campaigns, grow our social presence, and produce the content and print collateral our sales team uses every day. This role is ideal for someone who can build the plan in the morning and design the flyer in the afternoon.

What You'll Do

HubSpot & Marketing Operations

• Own HubSpot as our primary marketing platform: CRM hygiene, lists, segmentation, workflows, and lead scoring
• Build and send email campaigns and automated nurture sequences for borrowers, brokers, and investors
• Build reports and dashboards that track lead sources, pipeline, and campaign ROI
• Partner with the sales team so leads are routed, followed up, and tracked consistently

Paid Advertising

• Plan, launch, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
• Manage ad budgets, targeting, A/B tests, and bid strategy to lower cost per lead
• Track website and landing-page conversion rates to understand what drives applications

Social Media & Content

• Manage our social media calendar and channels, including posting, engagement, and growth
• Create content: social posts, email copy, blog articles, case studies, and website updates
• Design flyers, one-pagers, rate sheets, event materials, and other print and digital collateral
• Keep branding consistent across Park Place and Competitive Edge Lending

Conferences & Events

• Manage the company's full conference calendar: research, select, and register for industry events
• Purchase and coordinate exhibitor booths and sponsorships, including booth design, displays, and giveaways
• Book travel for attending staff, including flights, hotels, and ground transportation
• Manage event budgets, deadlines, and vendor logistics from registration through follow-up
• Coordinate post-event lead follow-up with the sales team

Strategy & Growth

• Develop go-to-market plans for new loan products and new markets
• Plan and promote events, sponsorships, and broker outreach initiatives
• Review existing campaigns for weak spots and improve them within budget
• Bring fresh ideas to senior leadership and report results monthly

• 3+ years of hands-on marketing experience, including managing campaigns end to end
• Current or recent marketing experience in the lending industry: private lending, hard money, mortgage, or real estate finance
• Advanced HubSpot experience: workflows, email, lists, reporting, and CRM administration (HubSpot certifications a plus)
• Proven results running paid ad campaigns on Google, Meta, and/or LinkedIn, with budget ownership
• Experience managing business social media accounts and growing engagement
• Strong writing skills and a portfolio of content and design work
• Working knowledge of Canva, Adobe Creative Suite, or similar design tools
• Comfortable with analytics (Google Analytics, HubSpot reports) and making decisions from data
• Organized, self-directed, and able to manage several projects at once
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience

Preferred Qualifications:

• Familiarity with marketing to real estate investors, brokers, and builders
• Understanding of compliance considerations in financial services advertising
• Experience with event marketing and trade shows
• Basic website management experience (WordPress or similar)

• Base salary: competitive, based on experience
• Health insurance: 100% company-paid employee coverage on our preferred plan
• 401(k): 4% company match
• Paid time off: 15 days of PTO your first year, and additional PTO added for each year of tenure, plus 8 paid company holidays
• Office perks: company-provided computer, office space, on-site fitness center, and paid downtown parking