Senior Product Marketing Manager

About the Role

Build and lead the product marketing function at a B2B SaaS company serving the construction industry. You will shape positioning, go-to-market strategy, and sales enablement across multiple regions, helping customers understand and adopt complex technology.

What You'll Do

• Own positioning and messaging for customer segments, buyer personas, and markets across North America and Australasia.
• Establish the product marketing function, assess existing materials, and create a practical strategy and playbook.
• Lead go-to-market planning and execution for product, partner, and feature launches across multiple markets.
• Develop sales enablement resources, including competitive guides, one-pagers, ROI tools, and demo materials, and coach teams on active deals.
• Partner with Product, Sales, Customer Success, and Marketing leaders to improve product discovery and adoption.
• Design AI-supported workflows for competitive monitoring, customer research, content development, and enablement.
• Lead positioning and messaging for a website rebuild.
• Turn customer interviews, win/loss findings, and market signals into actionable insights.
• Build customer evidence and advocacy programs, including references, case studies, and event participation.
• Advise regional marketing managers on messaging and positioning for demand generation.

What We're Looking For

• Five to eight years of B2B SaaS product marketing experience, including marketing to established, process-heavy industries.
• Experience building a product marketing function from scratch and contributing within established product marketing teams.
• Experience owning product marketing for a B2B SaaS business with complex products and fast-paced sales cycles.
• Experience managing product marketing across multiple regions and working independently in an evolving environment.
• Construction technology, property technology, or related industry experience is a plus.
• Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, along with AI/ML tools, CRM platforms, and marketing automation.
• Must be authorized to work in the United States without visa sponsorship.

Compensation & Benefits

Base salary: $130,000 to $160,000 USD annually. Visa sponsorship is not available.

Location

Remote within the United States. Primary location: Austin, Texas.