JobsMarketing ManagerAustinSenior Product Marketing Manager
True Talent Solutions Partners
Posted 3 days ago
Senior Product Marketing Manager
True Talent Solutions Partners · Austin, Texas, United States
In short
The Senior Product Marketing Manager will lead go-to-market strategies, define product positioning, and create sales enablement materials for a B2B SaaS construction platform. They will also collaborate with cross-functional teams to drive product adoption and implement AI-enabled workflows for market research and competitive monitoring.
What they're looking for
MUST-HAVE SKILLS
ALSO MENTIONED
Candidates must have five to eight years of B2B SaaS product marketing experience, including a proven track record of managing end-to-end product launches. A bachelor's degree in marketing or a related field is required, along with the ability to work independently in a fast-paced, evolving environment.
About True Talent Solutions Partners
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Questions about this role
- Is this True Talent Solutions Partners role remote?
- Tagged hybrid · 3 days in office.
- What does it pay?
- The posting lists $130,000–$160,000 a year.
- Does it sponsor visas?
- Listed as no visa sponsorship.
- What experience does it ask for?
- Listed as 5-10 years.
The posting, in full
Build and lead product marketing for a B2B SaaS company serving the construction sector. You will shape how customers across multiple markets understand and adopt complex products, partnering closely with Product, Sales, Customer Success, and Marketing. Own positioning and messaging across customer segments, buyer personas, and geographies.
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About the Role
Build and lead product marketing for a B2B SaaS company serving the construction sector. You will shape how customers across multiple markets understand and adopt complex products, partnering closely with Product, Sales, Customer Success, and Marketing.
What You'll Do
- Own positioning and messaging across customer segments, buyer personas, and geographies.
- Establish the product marketing function, including its playbook, processes, and priorities.
- Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.
- Develop sales enablement materials, including battlecards, competitive guidance, one-pagers, ROI tools, and demo scripts, and coach teams on active deals.
- Partner with cross-functional leaders to improve product discovery and adoption.
- Design AI-enabled workflows for competitive monitoring, customer research, content development, and sales enablement.
- Lead positioning and messaging strategy for a website rebuild.
- Turn customer interviews, win/loss findings, and market signals into actionable insights.
- Build customer evidence and advocacy programs, and advise regional marketing managers on messaging.
What We're Looking For
- Five to eight years of B2B SaaS product marketing experience, including work with established businesses and fast-paced sales cycles.
- Experience building product marketing capabilities from the ground up and operating independently in an evolving environment.
- Experience managing multi-region marketing work and developing positioning across segments, personas, and geographies.
- A track record of translating between Product, Sales, and Marketing and leading end-to-end launches.
- Familiarity with construction technology or proptech and technical or field-based buyers is a plus.
- Experience with construction platforms such as Procore or Autodesk Construction Cloud, AI/ML tools, CRM platforms, and marketing automation is useful.
- A bachelor's degree or equivalent in marketing or a related field.
Compensation & Benefits
Base salary is $130,000 to $160,000 USD annually. Visa sponsorship is not available.
Location
Hybrid role based in Austin, Texas, with three days per week in the office and travel two to three times per quarter.
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