Consumer Field Marketing Manager

Job Description

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:

This job is responsible for supporting marketing programs and initiatives, owning the delivery of primary components for medium to large products and processes. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, and may own or support marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management. Job expectations include interacting with key business partners and leveraging expertise and technical acumen to define and deliver solutions for moderate business problems.

Team Summary

The Consumer Field Marketing team develops and delivers local marketing strategies and programs that connect clients and prospects with our products, services, and local teams.

This role partners across marketing and field Lines of Business to support Financial Center Network Optimization, including the expansion and contraction of the physical Financial Center footprint. The role develops and delivers strategic local marketing plans that build awareness, engage clients and prospects, and support business objectives within each market.

Essential Functions and Responsibilities

• Manage marketing programs from strategy and planning through creative development, execution, and measurement, partnering with internal teams and agencies to ensure alignment with business priorities, client needs, brand standards, and program objectives.

• Build strong relationships with field partners and effectively communicate marketing strategies, plans, timing, and program updates.

• Measure and evaluate program performance and ROI to identify insights, best practices, and opportunities for optimization.

• Leverage Voice of the Associate (VOA), Voice of the Customer (VOC), usability research, and other relevant insights to inform marketing strategies and program decisions.

• Identify and implement opportunities to improve processes, program effectiveness, and execution.

• Manage multiple initiatives and competing priorities in a dynamic environment.

• Travel occasionally to support onsite marketing activities and collaborate with field partners.

Required Experience, Skills, and Education

• Bachelor’s degree or equivalent relevant experience.

• 3-5+ years of experience in marketing, channel management, product management, sales, or a related discipline.

• Demonstrated experience developing and executing marketing programs or campaigns that support client engagement and business objectives.

• Experience managing creative agency, vendor, and/or external partner relationships.

• Strong project and program management skills, with demonstrated ability to manage multiple priorities and stakeholders.

• Ability to use performance results, research, and insights to inform decisions and optimize marketing programs.

• Strong relationship-building, collaboration, and influencing skills, with the ability to work effectively across functions and teams.

• Ability to navigate complex business challenges and collaborate across multiple teams to develop solutions.

• Excellent written, verbal, and presentation communication skills.

• Proactive, results-oriented approach with a commitment to continuous improvement and high-quality execution.

• Flexible and adaptable team player who can operate effectively in a dynamic environment.

• Proficiency in Microsoft Excel and PowerPoint.

• Ability to communicate clearly, crisply, and distill complex situations to simple solutions.

Skills

• Adaptability
• Collaboration
• Problem Solving
• Product Marketing and Branding
• Project Management
• Active Listening
• Attention to Detail
• Oral Communications
• Prioritization
• Solution Delivery Process
• Analytical Thinking
• Business Acumen
• Digital Marketing
• User Experience Design
• Written Communications

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift

1st shift (United States of America)

Hours Per Week

40

Pay Transparency details

US - IL - Chicago - 110 N Wacker Dr - Bank Of America Tower Chicago (IL4110), US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - MA - Waltham - 1025 Main St - 1025 Main St - Waltham (MA6536), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150)

Pay and benefits information

Pay range

$90,000.00 - $127,700.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.