Digital Marketing Manager

At Evident, we deliver optical technology that pushes the limits of scientific discovery. Evident supplies advanced solutions that help make the world safer and healthier. Committed to developing new technologies and delivering world-class customer service, our responsibility goes beyond manufacturing products—we are pioneers. For more information : https://www.evidentscientific.com/en/

Through advanced microscopy solutions, we help researchers and innovators illuminate the unseen.

We're seeking a Digital Marketing Manager to lead digital programs that increase discoverability, engagement, and demand across Evident's key audiences. This role will work across paid media, SEO, web, content, and other digital touchpoints to connect digital activity to measurable marketing outcomes.

The ideal candidate is a hands-on digital marketer who can move between channel strategy, execution, testing, and performance analysis. Strong SEO and emerging AI search (GEO) expertise will be an important part of the role, helping Evident strengthen its presence across traditional and AI-powered search while connecting search to broader digital and demand generation efforts.

PRIMARY DUTIES AND RESPONSIBILITIES

• Own Digital Channel Strategy: Own strategy, execution, and performance for search (SEO and GEO), paid media, and email to improve organic visibility, audience engagement, and demand generation.
• Lead Organic Search Programs: Lead organic search programs, including keyword and topic strategy, content optimization, and technical SEO, identifying issues and prioritizing opportunities.
• Develop GEO and AI Search Strategy: Develop and test GEO and AI-powered search strategies to improve how Evident content and expertise are discovered and represented in AI-driven search experiences.
• Manage Paid Media Campaigns: Plan, launch, and optimize paid campaigns across search, social, and programmatic channels, including budget allocation and pacing.
• Define Channel KPIs and Measurement: Partner with the marketing analyst to define channel KPIs and measurement, then use results to guide optimization decisions.
• Run Channel Experiments: Design and run channel experiments, such as landing page, creative, audience, and bid strategy tests.
• Manage Projects and Vendors: Manage digital marketing projects, agencies, and vendor relationships from planning through execution.
• Collaborate Cross-Functionally: Work with brand, regional product marketing teams, and sales to improve content distribution and audience engagement.

MINIMUM QUALIFICATIONS

• Proven Experience: 5+ years of experience in digital, performance, or growth marketing, with direct ownership of channel results.
• SEO Expertise: Strong hands-on SEO experience across technical SEO, content optimization, keyword strategy, and measurement, including working with web or development teams to implement technical fixes.
• AI Search/GEO Experience: Experience experimenting with AI search or GEO, such as tracking brand presence in AI-generated answers or adapting content structure for AI discovery.
• Paid Media Management: Hands-on management of paid media in Google Ads, LinkedIn Ads, or similar platforms, including budget ownership.
• Analytics & Tools Proficiency: Proficiency with Google Analytics, Google Search Console, and SEO tools such as SEMrush, Ahrefs, or similar platforms.
• Commercial Acumen: Strong analytical and testing skills, with the ability to interpret performance data, identify opportunities, and make optimization decisions independently.
• MarTech Experience: Experience working with marketing technology and automation platforms, including Salesforce or similar CRM and marketing automation tools

Preferred Qualifications

• B2B Experience: B2B experience with long, complex sales cycles in scientific, healthcare, industrial, or technology markets.
• Global Scope: Experience supporting multiple regions or global markets.
• AI-Driven Efficiency: Experience using AI and automation to improve marketing efficiency or digital performance

Strong collaboration skills and the ability to manage multiple priorities in a lean team environment is a must.

Travel Requirement: Willingness to travel approximately 20% of the time

Core Evident Behaviors

Think Big: sets ambitious goals, thinks beyond the immediate and works outside of own area for insight and inspiration to excel

Own the Outcome: takes a high degree of personal accountability and ownership, and embraces a customer-centric approach to prioritization, planning, and work

Test. Decide. Go.: open minded, willing to try new things, balances risk with agility in a culture of learning and rapid growth, moves at pace to get the right things done

Kaizen Everywhere, Everyday: solicits feedback to enhance effectiveness; continually identifies and drives improvement and new ways of working, operating, and thinking

Grow Together: listens openly, embraces learning, and values diverse perspectives to spark ideas and build a stronger, more dynamic team

Annual salary 63K - 78K, plus 5% annual corporate bonus target

We realize that work is more than just a job for you.

It is a big part of your life, and it's not the only one. That's why we offer competitive salaries, an annual bonus program, and comprehensive medical benefits, as well as tuition reimbursement, flexible hours, parental and adoption leave, on-site services, and support networks, all so that you are ready to meet life's experiences.

We are committed to fostering a culture of well-being and inclusion.

Evident Scientific MIS is an equal opportunity employer. We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Evident hires in the following states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregan, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin