Marketing Manager II

Love turning food trends, consumer insights, and big ideas into real customer opportunities?

Join our team as a Marketing Manager II and play a key role in bringing innovation to market. You’ll work across Sales, Culinary, R&D, and Insights to create compelling customer experiences, uncover growth opportunities, and help turn great ideas into commercial success.

As the Marketing Manager II, you will serve as the customer activation lead for assigned priority segments, customer accounts, and growth initiatives. This role translates market insights, customer needs, and strategic priorities into customer-facing marketing programs, commercialization support, and activation activities that strengthen engagement and support revenue growth.

The role partners closely with Sales, Culinary, R&D, Insights, and Marketing leadership to develop customer narratives, support innovation opportunities, and execute strategic activation initiatives across priority accounts and segments. The Marketing Manager II acts as both a customer-facing subject matter expert and a strategic marketing partner, helping connect market opportunities to commercial execution.

This position is based at our headquarters in Bryn Mawr location and follows a hybrid schedule of four days onsite and one day remote per week.

Applicants must be currently authorized to work in the United States on a full-time basis. The company does not sponsor applicants for work visas at this time.

Customer Activation & Account Support

• Support priority customer accounts: Serve as the primary marketing partner for assigned segments, accounts, or strategic initiatives, supporting customer engagement and activation efforts.
• Support customer-facing activation: Develop customer narratives, commercialization recommendations, and strategic customer-facing messaging aligned with customer needs and business priorities.
• Support customer engagement activities: Participate in customer meetings, innovation sessions, roadshows, trade shows, and presentations that strengthen relationships and opportunity development.
• Enable Sales efforts: Provide insight-driven marketing support, messaging, and storytelling that help Sales strengthen customer engagement and commercial conversion.
• Serve as a segment and customer SME: Act as a strategic marketing partner for assigned segments and accounts, supporting customer presentations, innovation discussions, and commercialization conversations.
• Accountability & Measures: Quality and effectiveness of customer-facing support, responsiveness to strategic priorities, and contribution to customer engagement efforts.

Insights & Commercialization Support

• Apply market insights strategically: Translate consumer, menu, flavor, competitive, and operational trends into relevant customer opportunities and activation ideas.
• Support innovation direction: Partner with Culinary, R&D, and Insights to align concepts and commercialization efforts with market opportunities and customer needs.
• Support opportunity development: Help identify whitespace opportunities, innovation concepts, and strategic growth themes relevant to assigned segments or accounts.
• Contribute to commercialization planning: Support development of customer recommendations, concept positioning, and go-to-market narratives aligned to commercial objectives.
• Accountability & Measures: Application of insights to customer opportunities, effectiveness of commercialization support, and alignment to strategic growth priorities.

Cross-Functional Collaboration

• Partner across functions: Work closely with Insights, Marketing Operations, Sales, Culinary, R&D, and external partners to align activation efforts, innovation support, and customer-facing programs.
• Support activation planning: Help execute customer programs, campaigns, and engagement initiatives aligned with broader marketing strategy.
• Maintain execution consistency: Ensure customer-facing materials and activation efforts align with brand standards, messaging, and strategic direction.
• Partner with communication and design resources: Work with the Marketing Communications Manager and Graphic Designer / Presentation Specialist to ensure customer-facing materials are strategically aligned, visually consistent, and professionally executed.
• Accountability & Measures: Cross-functional coordination, execution quality, and alignment of activation efforts to business priorities.

Strategic Marketing & Customer Engagement

• Support commercial growth priorities: Contribute to customer opportunity development and activation efforts aligned with NWF’s strategic growth objectives and target segments.
• Maintain market awareness: Stay informed on emerging industry trends, customer priorities, menu innovation, and competitive activity relevant to assigned accounts and segments.
• Support external engagement: Participate in customer-facing and industry activities that strengthen NWF’s visibility, credibility, and market relationships.
• Accountability & Measures: Contribution to strategic initiatives, customer engagement effectiveness, and alignment to commercial priorities.

This position reports to the Senior Marketing Manager. Supports and collaborates across the full marketing function, including Marketing Communications, Insights, Marketing Operations, Sales, Culinary, R&D, and external partners.

Recommended Experience & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• 5–8 years of experience in B2B marketing, customer marketing, foodservice, food ingredients, manufacturing, or related industries.
• Experience supporting customer-facing marketing initiatives, commercialization support, strategic account activities, or customer engagement programs.
• Strong understanding of customer engagement, storytelling, commercialization support, and market-driven activation.
• Ability to translate trends, insights, and customer needs into relevant business recommendations and activation ideas.
• Strong communication, presentation, organizational, and collaboration skills.
• Experience working cross-functionally with Sales, Culinary, R&D, customer teams, and external partners preferred.
• Ability to manage multiple priorities in a fast-paced, customer-focused environment.
• Familiarity with CRM platforms, workflow tools, marketing systems, and customer activation processes preferred.

Compensation: $110,000 -$140,000/annually