Email Marketing Manager

About the Role

Toyota's GR GT is a no-compromise supercar, and its buyers expect an experience to match. Jackson Dawson runs the GR GT Concierge buyer program, guiding each buyer from first interest through purchase. Between Concierge calls, texts and events, email keeps us in the conversation, and it has to feel as personal and premium as the car itself.

As Email Marketing Manager, you'll own the GR GT buyer email channel from start to finish. You'll write the content, code the HTML, run Mailchimp and report on how every campaign performs. You're a strong writer, a skilled email developer and a data-driven marketer in one. You're as comfortable debating a subject line as debugging a table layout in Outlook, and as confident presenting results to Toyota as you are building the report behind them.

Responsibilities

Write the Buyer Journey

• Partner with Creative and Program leadership to write emails for every stage of the GR GT buyer journey: welcomes, journey progression, Concierge follow-ups, ordering and allocation updates, and invitations to buyer events and track experiences.
• Tell the GR GT story in a voice that fits a performance-car buyer: knowledgeable, personal and never salesy.
• Write the text messages that go with each email, so email and Concierge outreach feel like one conversation.
• Write subject lines, preheaders and calls to action, including versions for testing.
• Work with Jackson Dawson Creative on imagery and design direction, and manage asset requests through to delivery.
• Move content through internal, client, brand and legal approvals on schedule.

Build Emails That Render Perfectly

• Code responsive, accessible HTML emails from design comps.
• Build and maintain a GR GT template and module library with clear naming conventions.
• QA every email end to end. That covers rendering across email clients, devices and dark mode, plus links, tracking, personalization and audience logic.
• Use dynamic content and merge fields to personalize by buyer Level, dealer and profile data.

Own the Platform

• Run all email operations in Mailchimp and related tools: setup, audiences, tags, segments, automations, send schedules and user access.
• Turn buyer journey requirements into automated journeys triggered by Level changes and Concierge milestones.
• Define the data each journey needs, and work with the Development and Program leads to keep Mailchimp in sync with our Concierge CRM.
• Manage consent, suppression, opt-outs and contact frequency so no buyer is over-contacted across email, text and Concierge calls.
• Own deliverability, including domain authentication, sender reputation, ISP feedback loops, list hygiene, CAN-SPAM and Toyota's data privacy standards.
• Catch data and workflow issues early, before they reach a buyer or a report.

Run the Channel

• Manage day-to-day email operations: the calendar, intake, approvals and deployment.
• Maintain templates, documentation and standard operating procedures so every send runs the same way.
• Log every send and build hour in our campaign tracking tool.
• Work with teams across Jackson Dawson to keep the email process aligned with best practices and company standards.

Measure What Matters

• Report on every send: delivery, opens, clicks and conversions such as Level progression, Concierge appointments and event RSVPs.
• Deliver a monthly performance report to the program team and Toyota stakeholders.
• Design A/B tests and holdout groups, document the results and apply what you learn to the next send.
• Connect email engagement to buyer progression, showing which messages move buyers forward and where they stall.
• Recommend ongoing improvements to journeys, cadence and content.

Qualifications

• 5+ years of email marketing, including end-to-end campaign management and operations
• Hands-on HTML and CSS email coding: table-based layouts, inline styles, responsive design and cross-client rendering
• Strong copywriting skills, with a portfolio of emails you both wrote and built
• Advanced Mailchimp skills, or deep experience with a similar platform such as Salesforce Marketing Cloud, Klaviyo or HubSpot, including automations and segmentation
• Expert knowledge of email best practices, including deliverability, sender reputation, ISP feedback loops, opt-in rules and CAN-SPAM
• Strong analytical skills, with the ability to turn campaign data into clear reports and recommendations a client can act on
• A strategic mindset, real enjoyment of hands-on work, and an eye for design
• Strong attention to detail, and the organization to manage a busy calendar and multiple approval rounds without missing a date
• Confidence presenting work and results to senior client stakeholders
• Comfort using AI tools to draft, QA, test and analyze email programs
• A bachelor's degree in Marketing, Communications, Journalism or a related field, or equivalent work experience

Bonus Points

• Experience in automotive, motorsport, luxury or other high-end purchases
• Experience writing for enthusiast communities and performance-minded audiences
• Agency experience, including client approvals and billable-hour tracking
• Cross-channel experience across SMS, phone outreach and events
• Familiarity with dealer marketing programs
• Figma or Photoshop skills for preparing email assets
• Experience connecting an email platform to a CRM through APIs or tools like Zapier

Role Details

• Location: Hybrid, Plano, TX
• Travel: Occasional, for GR GT buyer events and track experiences