JobsMarketing ManagerDetroitProduct Marketing Manager
Hearst
Posted 6 days ago
Product Marketing Manager
Hearst · Troy, Michigan, United States
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In short
The Product Marketing Manager will shape product positioning, messaging, and go-to-market strategies while coordinating launches across cross-functional teams. They will also manage content priorities, sales enablement tools, and oversee paid media campaigns in partnership with the VP of Marketing.
What they're looking for
MUST-HAVE SKILLS
ALSO MENTIONED
The role requires a hands-on professional capable of translating complex automotive data and software solutions into clear customer-focused value propositions. Candidates must demonstrate the ability to lead launch initiatives, manage content teams, and utilize AI-assisted workflows to drive business results.
About the employer
Hearst Television
hiring as Hearst
We’re ambitious. We’re smart. We want to be the best, to put our mark on every story we tell and every project we take on. We have an uncompromising sense of integrity and an insatiable hunger for quality. And we’re looking for people like us. When you work at Hearst Television, you’ll have the opportunity to create your own Hearst career story. The opportunity to be developed, empowered, and rewarded.
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We set a certain standard of excellence for ourselves. But don’t worry, you won’t be trying to meet that standard alone. Our employees enjoy some of the best support in the industry. We foster a culture of diversity, stability and support – you’ll really feel like part of the Hearst Family. You’ll be able to rely on of one of the largest, most stable news and broadcasting organizations in the country. Hearst Television has been privately owned for over a century - we’re here to stay. We own and/or operate 35 television stations and two radio stations. We reach 21 million U.S. television households across 39 states. Our stations operate web and mobile platforms which reach 25 million unique visitors every month. Hearst Television has been honored with numerous awards for journalism and innovation, including the Walter Cronkite Award for political journalism, the Edward R. Murrow Award, the DuPont-Columbia Award and the George Foster Peabody Award. Our community service has been widely acknowledged, including our support for organizations like the Emma L. Bowen Foundation for Minority Interests in Media, the National Association of Broadcasters Education Foundation and the Broadcasters Foundation of America. If you seek to excel in your role, whether it’s in news, sales, marketing, engineering, IT, production, graphics/design, radio or technical, a career at Hearst Television could be the perfect opportunity for you. If you can not only see the bigger picture, but be a part of shaping it, we want to hear from you.
- INDUSTRY
- Broadcast Media Production and Distribution
- COMPANY
- Privately Held
- HEADQUARTERS
- New York, NY
- SIZE
- 1,001-5,000
- OFFICES
- 1 on LinkedIn
KNOWN FOR
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Questions about this role
- Is this Hearst role remote?
- Tagged hybrid.
- Does it sponsor visas?
- Listed as no visa sponsorship.
- What experience does it ask for?
- Listed as 5-10 years.
The posting, in full
MOTOR Information Systems is looking for a hands-on Product Marketing Manager to help customers understand the value of our automotive data, software, and technology solutions. You’ll shape product positioning and messaging, develop go-to-market plans, coordinate launches, and create useful content and sales tools. You’ll also guide MOTOR’s content resource and help direct our paid media contractor in partnership with the Vice President of Marketing.
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MOTOR Information Systems is looking for a hands-on Product Marketing Manager to help customers understand the value of our automotive data, software, and technology solutions.
You’ll shape product positioning and messaging, develop go-to-market plans, coordinate launches, and create useful content and sales tools. You’ll also guide MOTOR’s content resource and help direct our paid media contractor in partnership with the Vice President of Marketing.
This is a cross-functional role for someone who can make complex products easier to understand and connect marketing work to customer needs and business results. The VP of Marketing will lead overall go-to-market strategy at first. As you build product knowledge and relationships across the business, you’ll take on more leadership of launches and go-to-market initiatives.
Responsibilities:
Shape Positioning and launches
- Turn customer, market, and competitive insight into clear positioning, value propositions, product messaging, and proof points.
- Partner with Marketing and Product leaders on go-to-market plans for new products, major releases, and growth initiatives.
- Coordinate launch activities with Product, Sales, Customer Success, and Support.
- Bring market insight to discussions about target audiences, product naming, packaging, pricing, and launch priorities.
Lead content and sales enablement
- Set content priorities across product marketing, campaigns, thought leadership, sales enablement, and customer communications.
- Manage and develop MOTOR’s assigned content team member, setting priorities and providing feedback.
- Write or edit high-priority materials to ensure they are accurate, customer-focused, and aligned with MOTOR’s brand and goals.
- Create practical sales tools such as pitch materials, battlecards, FAQs, discovery questions, demo narratives, and competitive comparisons.
- Help customer-facing teams explain product features, use cases, and value to customers
Guide paid media
- Work with the VP of Marketing to set priorities and campaign plans for MOTOR’s paid media contractor.
- Align paid campaigns with product launches, messaging, and pipeline goals.
- Review results—including spend, lead quality, cost per opportunity, and pipeline contribution—and recommend improvements.
- Use AI-assisted tools to support analysis, ad testing, and reporting, with human review before campaign or budget changes.
- Help monitor the contractor’s scope, hours, invoices, and performance expectations
Support customers and growth
- Own customer communications for product adoption, lifecycle, and renewal messaging.
- Provide Demand Generation with offers, packaging, proof points, and materials for cross-sell and upsell campaigns.
- Serve as business owner for Salesloft, with support from Demand Generation.
- Help shape storylines and positioning for interactive product demos in Storylane.
- Supply messaging, content, and campaign materials for outbound programs to prospects and customers.
- Use customer and field feedback to improve messaging, content, launches, enablement, and product recommendations.
Use AI and measure results
- Apply AI and automation to research, content development, launches, and sales enablement.
- Build practical workflows that improve speed, quality, consistency, and content reuse.
- Validate sources and product claims, protect confidential information, and use human review for AI-assisted work.
- Participate in Marketing’s AI Center of Excellence, with the VP of Marketing serving as business lead.
- Track results across launches, content, paid media, enablement, product adoption, pipeline influence, and market response.
What success looks like
- Customers and sales teams can clearly explain what MOTOR’s priority products do and why they matter.
- Product launches follow a repeatable process and teams are ready to support them.
- Content priorities reflect customer needs, product plans, and business goals.
- Paid media performance is regularly reviewed and connected to pipeline priorities.
- Customer-facing teams have useful tools and stronger product knowledge.
- AI-assisted workflows improve cycle time, quality, consistency, and reuse.
- You take increasing ownership of launches and go-to-market initiatives.