Marketing Manager – Digital & Performance Marketing

Marketing Manager – Digital & Performance Marketing

Location: Location: Hybrid - Irvine, CA

Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees.

Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!

Mutual of Omaha Mortgage is looking for a Marketing Manager to own our digital marketing ecosystem — paid media, SEO, email and marketing automation, and online reputation — with a singular focus: generating high quality, cost-efficient leads that convert to funded loans. This role reports directly to the SVP of Marketing & Analytics.

Performance Marketing & Lead Generation

• Own lead volume, cost-per-lead, cost-per-funded, and ROAS targets across all digital channels, measured through the full funnel from lead to funded loan.
• Develop and execute paid search, paid social, and display strategy (Google Ads, Microsoft Ads, Meta), including budget allocation, bid strategy, and testing frameworks.
• Support affiliate and lead vendor channels by monitoring lead quality, attribution integrity, and cost efficiency.
• Lead conversion rate optimization across landing pages and web properties through structured A/B and multivariate testing.

SEO & Content

• Own organic search strategy, including technical SEO, on-page optimization, keyword strategy, and content planning aligned to lead-generation goals.
• Track and report organic rankings, traffic, and organic lead contribution; identify and prioritize growth opportunities.

Email & Marketing Automation

• Design, build, and optimize lifecycle, nurture, and re-engagement campaigns within the marketing automation platform.
• Manage segmentation, list hygiene, deliverability, and engagement-based suppression to protect sender reputation and control platform costs.
• Ensure email programs adhere to CAN-SPAM, TCPA, and applicable consent and opt-out requirements.

Online Reputation Management

• Monitor and respond to customer reviews and brand mentions across Google Business Profile, review sites, and social platforms.
• Build and manage review-generation and reputation reporting processes that comply with platform policies and FTC guidance on reviews and endorsements.

Analytics, Reporting & Strategy

• Build and maintain reporting that connects channel spend to leads, applications, and funded loans; flag anomalies and recommend corrective action.
• Partner with the Data & Analytics team to improve attribution, tracking, and funnel visibility.
• Ensure all advertising, web, email, and reputation content for regulated products (Reverse/HECM, forward, refinance) aligns with company advertising and disclosure standards prior to launch.
• Stay ahead of platform, algorithm, and industry changes and proactively recommend adoption where it improves efficiency.
• Present performance results and strategic recommendations directly to the SVP of Marketing & Analytics.

Requirements

• Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
• 5+ years of digital marketing experience with a demonstrated record of driving measurable lead generation results.
• Hands-on experience managing Google Ads, Microsoft Ads, and Meta Ads, with strong command of CPL, CPA, and ROAS-based optimization. • Working knowledge of SEO (technical, on-page, content) and tools such as Google Search Console, GA4, and SEMrush or Ahrefs.
• Experience with marketing automation and email platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo), including segmentation, nurture design, and deliverability management.
• Experience managing online reputation, including review response and review-generation programs.
• Strong analytical skills, with the ability to connect marketing activity to downstream revenue using CRM and web analytics data.
• Experience in a regulated industry (financial services, mortgage, insurance) strongly preferred; reverse mortgage/HECM experience a plus.
• Self-directed and comfortable operating with autonomy in a fast-paced, results-driven environment.

The hourly rate for this position is $60 per hour.

Mutual of Omaha Mortgage is an Equal Opportunity Employer, and we encourage diverse, talented, qualified applicants to apply. We offer an extensive compensation package. Benefits include:

• Vacation — Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service.
• Paid Sick Time — 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed.
• 9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday)
• Multiple PPO Medical Plans, as well as HDHP eligible plan.
• Dental Coverage
• Vision Coverage
• Company Paid Life Insurance
• 401K with a generous employer match
• Additional Benefits including – Optional Life, FSA, Pet Insurance etc.
• Free Legal Services
• Employee Loan Program