Senior Product Marketing Manager

Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

Product Marketing defines how Justworks wins—shaping our narrative, informing decisions, and driving growth through positioning, pricing, and go-to-market strategy.

The Platform Product Marketing team connects product strategy to market impact across the Justworks platform. We help customers understand the value of our products, bring new capabilities to market, and build the strategies and systems that support adoption and growth.

We’re seeking a Senior Product Marketing Manager to market products that help small businesses manage their teams and day-to-day operations, including time, attendance, and related workflows. You’ll lead positioning, go-to-market strategy, and adoption for a portfolio of connected products. Working closely with Product, Design, Engineering, Marketing, Revenue, and Customer Success, you’ll bring new capabilities to market and deliver measurable value for customers and the business. You combine customer insight, product judgment, and strong execution to make complex workflows easy to understand, influence product decisions with evidence, and lead cross-functional work from opportunity through launch and adoption.

Your Success Profile

Positioning, Market Insight, and Narrative

• Build a strong understanding of customer needs, buyer expectations, market trends, and competitor strategies in the product areas you support.
• Develop positioning, messaging, and value propositions that clearly communicate our products’ benefits and differentiation.
• Connect product stories to the broader Justworks platform narrative and tailor messaging to key audiences and use cases.
• Develop competitive narratives and practical enablement that help customer-facing teams position our products with confidence, address objections, and strengthen customer conversations.

Product Strategy and Go-to-Market

• Bring customer, product, and market insights into product planning, prioritization, and roadmap decisions.
• Partner with Product and Design to identify unmet needs and assess market opportunities.
• Develop go-to-market strategies for new products and major features, including target audiences, positioning, channels, success measures, and launch sequencing.
• Lead launch readiness with Product, Marketing, Revenue, Customer Success, and other partner teams.

Adoption and Growth

• Partner with Growth, Lifecycle Marketing, Sales, Partnerships, and Customer Success to support awareness, conversion, adoption, and expansion.
• Use customer feedback, product data, and frontline insights to improve onboarding and ongoing engagement.
• Define and track success measures, using results to improve programs and inform future decisions.

Cross-Functional Leadership

• Lead high-impact initiatives from strategy through execution, creating clarity, accountability, and momentum across teams.
• Influence stakeholders across Product, Engineering, Design, Marketing, Revenue, and Customer Success without direct authority.
• Bring structure to ambiguous problems, make clear recommendations, and communicate tradeoffs.
• Strengthen Product Marketing’s impact by leveraging and building reusable frameworks, tools, and processes that improve the quality and consistency of work across the team.

Core Values

All Justworkers align their behaviors to our core values known as COGIS:

• Camaraderie: Collaborate across teams to drive shared growth outcomes.
• Openness: Be transparent about strategy and tradeoffs; actively seek feedback.
• Grit: Persevere through ambiguity and the iterative work of building products and go-to-market systems.
• Integrity: Ensure messaging is accurate and sets expectations that reinforce long-term trust.
• Simplicity: Translate complex workforce and compliance needs into clear, actionable direction for customers and partners.

Qualifications

• 5-8 years of experience in product marketing, product strategy, growth, or a related B2B SaaS function, with a track record of bringing products to market and driving measurable business outcomes.
• Experience owning positioning, messaging, go-to-market strategy, and adoption for complex products or multi-step customer workflows.
• Strong customer and market research skills, with the ability to synthesize qualitative and quantitative insights into clear product and go-to-market recommendations.
• Outstanding storyteller who can translate operational, technical, and compliance-driven capabilities into compelling value for customers, prospects, executives, and customer-facing teams.
• Demonstrated ability to influence product strategy and roadmap decisions through customer insight, competitive intelligence, product data, and business context.
• Proven experience leading cross-functional initiatives and influencing stakeholders across Product, Engineering, Design, Revenue, Marketing, Customer Success, Compliance, and Operations without direct authority.
• Strong analytical and strategic thinking skills, with experience defining success metrics and evaluating launch performance, product adoption, customer engagement, and business impact.
• Experience in workforce management, HR technology, payroll, time and attendance, scheduling, compliance, fintech, or other SMB-focused software is strongly preferred.

The base wage range for this position based in our New York City Office is targeted at $166,000 - $214,000 per year.

#LI-Hybrid #LI-AM2

Use of AI Tools. We may use artificial intelligence and other automated tools to process your personal information as part of the recruitment process. For example, we may use these tools to record, transcribe, and summarize interviews, to help organize and review applications, and to help us assess candidates by comparing their skills, experience, and qualifications against the criteria for open roles. These tools support, but do not replace, human review. We do not make hiring decisions based solely on automated processing, and all final hiring decisions are made by Justworks recruiters and hiring managers. Depending on where you reside, you may have rights regarding our use of automated tools. For more information, please contact us at privacy@justworks.com.

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

Our DEIB Report