Marketing Manager

Overview

Responsible for managing marketing activities throughout the Pennrose portfolio by overseeing activities coordinated by other marketing employees and by coordinating marketing activity for Pennrose properties within a defined portfolio. Serve as an ambassador for Pennrose, its properties and the marketing department. Manage marketing activities as assigned to support Pennrose corporate and Pennrose Properties, LLC objectives

Pay range: $65,000 - $70,000/year depending on experience.

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Responsibilities

• Create and implement marketing plans designed to maintain or create high levels of qualified traffic and occupancy. Manage portfolio responsibilities, including the development and production of signage, collateral, online advertising, referral programs, outreach activities, and other programs.
• Design and create ads and materials for properties that are accurate and consistent with the Pennrose brand.
• Maintain and update web presence for assigned portfolio, including Pennrose.com microsite pages, ILS listings, tracking of reviews, etc.
• Monitor and track marketing activities.
• Provide marketing oversight and management of development activities, including creation of marketing budgets, coordination of groundbreaking/grand opening events, and management of lease-up marketing activities.
• Keep supervisor properly informed of Pennrose portfolio occupancy challenges and success, and status of responsibilities and projects.
• Any other marketing related duty or responsibility as requested by VP of Marketing & Communications.

Qualifications

Required Education and Experience:

• Bachelor’s degree in Marketing or a related field required
• Three to five years of experience in Marketing or Sales within a multi-family housing environment
• Requires a valid driver’s license, an insured vehicle, and the ability to travel (between properties, on-call emergencies, training, etc.)

Working Conditions:

• Ability to work periodic flexible hours is required. Ability to travel by plane and automobile is required.
• Ability to work at property locations within or near transitional neighborhoods – again with the support of PMC.
• Ability to climb stairs, take elevators, bend, squat and reach overhead.