Content Marketing Manager

Overview

WORK SET UP: ON-SITE AT WOODSTONE, SAN ANTONIO, TEXAS

SCHEDULE: 8-5PM CST, M-F

What does this Role Contribute to Carenet?

The Content Marketing Manager, U.S. Healthcare partners closely with the Director of Content Marketing to execute Carenet's content strategy and editorial priorities across multiple channels and formats. This role brings the content strategy to life through exceptional writing, multi-media content production, editorial coordination, content repurposing, publishing operations, and performance optimization. By translating complex U.S. healthcare topics into compelling content for payer, provider, and healthcare consumer audiences, this position supports thought leadership, brand awareness, demand generation, and revenue growth while contributing audience insights and performance learnings that inform future content planning.

How will Success in this Role be Measured?

• Consistently executes Carenet's editorial priorities and publishing schedule while maintaining brand consistency and editorial standards.
• Increases the volume of high-quality content produced across blogs, thought leadership articles, guides, case studies, webinars, email, video, audio, website, and sales enablement formats.
• Establishes efficient workflows for SME engagement, content creation, reviews, approvals, publishing, and
• Improves content discoverability through SEO, AEO, and GEO best practices and provides actionable performance insights that optimize future content investments.
• Builds repeatable AI-assisted content workflows that accelerate execution, reduce bottlenecks, and increase content throughput without compromising quality or Carenet's voice.

Sample Activities to Deliver the Goals

• Create, edit, publish, and repurpose high-quality content across blogs, executive thought leadership articles, eBooks, guides, case studies, customer stories, website content, webinars, email, audio, video, and sales enablement
• Conduct interviews with internal subject matter experts, executives, and business leaders to uncover insights and develop compelling narratives.
• Manage content workflows, project timelines, stakeholder reviews, approvals, publishing schedules, and cross-functional coordination to keep initiatives moving efficiently.
• Track content performance, analyze engagement, traffic, conversion, and consumption metrics, and recommend updates, refreshes, and optimization opportunities.
• Apply SEO, AEO, and GEO best practices to strengthen content discoverability and support broader marketing, campaign, demand generation, and revenue goals.
• Leverage AI tools to accelerate research, drafting, editing, optimization, repurposing, documentation, and publishing operations while preserving quality and brand alignment.

Qualifications

• 5+ years of experience in content marketing, journalism, healthcare marketing
• US healthcare experience is required
• Exceptional writing, editing, storytelling, interviewing, and executive thought leadership content development
• Strong project management and organizational skills with the ability to manage multiple deadlines, stakeholders, and competing
• Experience measuring content performance, recommending optimization strategies, and applying SEO and modern content marketing best practices.
• Experience leveraging AI tools to improve content creation, repurposing, and operational
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or equivalent professional
• Preferred experience in healthcare marketing, payer and provider audiences, healthcare consumer engagement, member engagement, patient engagement, population health, customer experience, healthcare operations, healthcare services, healthcare technology, contact center, BPO, patient engagement, or healthcare outsourcing
• Familiarity with healthcare buying committees and experience supporting demand generation, thought leadership, and account-based marketing initiatives.