Product Marketing Manager

Description

About Us: Born in artistry, built for real life, and fueled by a global community, Morphe delivers high-performance, high-design beauty without the prestige price tag. Leveraging exceptional product development, regulatory, and supply chain capabilities, we make innovative products that invite creativity and celebrate the freedom to look how you want, when you want. Join us in shaping what’s next in beauty.

Principle Accountabilities:

Brand Strategy & Product Innovation

• Support the development and execution of product pipeline strategies in partnership with Brand Leadership, Sales Channel leads, and Product Development, leveraging marketplace trends, consumer insights, competitive intelligence, and creator feedback.
• Identify and evaluate subcategory and product opportunities to support growth objectives, including assessing global sales potential, assortment needs, shade ranges, product features, and consumer benefits.
• Support franchise and subcategory strategies to strengthen hero products, optimize global assortments, and drive long-term category growth.
• Partner with cross-functional teams to develop and maintain global product assortments, ensuring alignment with brand positioning, consumer needs, and commercial objectives.

Product Marketing & Launch Execution

• Lead the development of comprehensive product launch briefs in collaboration with Product Development, Copy, and Creative teams, defining product positioning, key differentiators, features and benefits, pricing across global markets, and launch asset requirements.
• Communicate product launch strategies, priorities, and deliverables across cross-functional teams to ensure alignment and executional excellence.
• Brief internal Creative teams and external agencies on marketing and campaign needs, overseeing the development and timely delivery of global assets across digital, retail, and wholesale channels.
• Partner with Visual Merchandising and Creative teams to translate product positioning, launch strategies, and key messaging into compelling in-store experiences.
• Serve as a key cross-functional partner throughout the product launch process, proactively identifying risks, resolving challenges, and ensuring alignment across Product Development, Creative, Visual Merchandising, Sales, and Marketing teams.

Business Performance & Market Analysis

• Monitor product, franchise, and category performance, identifying wins, risks, and growth opportunities. Partner with cross-functional teams during monthly business reviews to evaluate performance against targets and recommend actionable next steps.
• Develop and analyze sales reporting for key business initiatives, including product launches, marketing campaigns, and promotional events, to assess performance and inform future strategies.
• Conduct global competitive pricing analyses to inform product positioning, pricing recommendations, and market competitiveness.
• Support ad hoc business initiatives and analyses, including financial planning, marketing strategy, event planning, and consumer and competitive research.

Team Management & Development

• Manage and mentor a Senior Specialist, providing clear direction, prioritization, project oversight, and ongoing coaching to support individual development and team objectives.
• Delegate responsibilities effectively, provide constructive feedback, and foster accountability, collaboration, and professional growth.

Requirements

Required Skills & Experience

• Bachelor's degree required; MBA a plus.
• 2–3 years of experience in brand management or product marketing required, preferably within the beauty or consumer products industry.
• Strong understanding of beauty industry trends, consumer behavior, competitive landscape, and retail dynamics.
• Strong commercial acumen, with the ability to analyze sales performance, interpret data, and translate insights into actionable business recommendations.
• Demonstrated ability to develop compelling product positioning, consumer-facing messaging, and marketing strategies.
• Excellent project management and organizational skills, with the ability to manage multiple priorities, meet deadlines, and maintain a high standard of execution.
• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences and organizational levels.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Strong relationship-building and influencing skills, with the ability to drive alignment and results across cross-functional teams.
• Experience managing or mentoring junior team members preferred.

Physical Requirements

Must be able to perform the essential functions of the position, with or without reasonable accommodation, in accordance with applicable laws and workplace safety requirements.

Additional Information

FORMA Brands takes a market-based approach to pay, and amounts will vary depending on your geographic location. The salary range reflected here is for positions based in the Greater Los Angeles area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future without notice.