Senior Product Marketing Manager, Alexa Influencer and Social Operations, Alexa/ Alexa+ Brand Marketing

• We are seeking a Senior Product Marketing Manager to drive the growth and
• execution of our Influencer Program while supporting broader Social Operations
• for Alexa+ brand marketing. This individual contributor role is responsible for
• scaling the influencer program, identifying new opportunities, testing
• innovative approaches, and driving ideas from concept to execution, while also
• contributing to the operational excellence of our social media programs. The
• ideal candidate is a proactive, execution-oriented marketer who combines
• creative thinking with strong operational rigor and a passion for the creator
• economy.

Key job responsibilities

Influencer Program Growth & Execution

• Drive the growth and scaling of the Alexa+ influencer program, identifying new
• creator partnerships, platform opportunities, and content formats to expand

reach and engagement

• Lead the end-to-end execution of influencer campaigns, including talent
• sourcing, briefing, content review, approvals, and delivery across platforms
• (TikTok, Instagram, YouTube, Snapchat, and emerging channels)
• Proactively pitch and develop new ideas to evolve the program, including new
• content types, creator tiers, platform strategies, cultural moments, and

audience-specific approaches

• Manage influencer relationships and day-to-day communications with creators,
• agents, and agency partners to ensure campaigns are delivered on time, on brief,

and on budget

• Coordinate influencer content production across multiple content types including
• feature inspiration, deals/high-value events, reactive/culturally connected
• content, and high-production-value creator partnerships
• Own the influencer campaign calendar, ensuring alignment with broader social and

marketing flight plans

Track and manage influencer budgets, including PO creation, invoicing, and spend

reconciliation

• Design and execute content testing frameworks, analyzing performance by audience
• segment and platform to surface insights and inform program evolution
• Monitor influencer content performance against KPIs including impressions, CPM,
• VCR, CTR, and engagement rate, and compile post-campaign reporting and
• retrospectives with actionable recommendations
• Stay ahead of industry trends, platform changes, and creator economy
• developments to bring forward-looking ideas and competitive insights to the team

Social Operations Support

• Support day-to-day social media operations, including content calendar
• coordination, publishing workflows, and platform-specific execution
• Assist with social monitoring and listening efforts, tracking customer
• sentiment, product feedback, and brand health across social platforms
• Help maintain and improve operational processes for campaign delivery, vendor

onboarding, and cross-functional coordination

Support social analytics and reporting, pulling data and compiling insights to

inform the broader social strategy

Coordinate with customer service, communications, and PR teams on social

escalations and real-time response needs

• Contribute to the operational readiness of marketing moments and campaign
• launches

Cross-Functional Coordination & Innovation

• Partner closely with the Social & Partnerships Lead to translate strategic
• direction into executable plans and timelines, while proactively surfacing new

ideas and opportunities to grow the program

• Coordinate with agency partners, creative teams, paid media, and campaign
• delivery to ensure integrated execution across flights
• Manage vendor relationships, including onboarding new partners, tracking
• deliverables, and ensuring compliance with brand guidelines
• Serve as a central point of coordination across influencer, social, and campaign
• workstreams, proactively identifying risks and resolving blockers
• Champion a test-and-learn culture, proposing experiments and pilots to push the

program forward and unlock new growth levers

• About the team
• Alexa Marketing is a dynamic team of advertising, media, social, lifecycle, and
• channel marketers. We are a diverse and collaborative team united by our mission
• to make Alexa an indispensable part of customers' lives.

Basic Qualifications: - 6+ years of professional non-internship marketing

experience

• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot

tables)

• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product

launches Preferred Qualifications: - Experience using any of SQL or other

analytical tools for conducting data analysis

• Experience with customer segmentation, profiling, and targeting

• Amazon is an equal opportunity employer and does not discriminate on the basis
• of protected veteran status, disability, or other legally protected status.

• Our inclusive culture empowers Amazonians to deliver the best results for our
• customers. If you have a disability and need a workplace accommodation or
• adjustment during the application and hiring process, including support for the
• interview or onboarding process, please visit
• https://amazon.jobs/content/en/how-we-hire/accommodations
• [https://amazon.jobs/content/en/how-we-hire/accommodations] for more
• information. If the country/region you’re applying in isn’t listed, please
• contact your Recruiting Partner.

• The base salary range for this position is listed below. Your Amazon package
• will include sign-on payments and restricted stock units (RSUs). Final
• compensation will be determined based on factors including experience,
• qualifications, and location. Amazon also offers comprehensive benefits
• including health insurance (medical, dental, vision, prescription, Basic Life &
• AD&D insurance and option for Supplemental life plans, EAP, Mental Health
• Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
• Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits
• [https://amazon.jobs/en/benefits].

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually