Revenue Marketing Manager 

What we’re looking for

Leo Berwick is looking for a Revenue Marketing Manager to join our Marketing team, reporting to the Marketing leader. This role is ideally based in Toronto. We’re also open to other locations in Canada for candidates with strong, relevant experience. You’ll take our content, events and expertise and turn them into campaigns that reach the accounts we want and drive engagement, buying signals and pipeline. You’ll take an AI-first approach to the work, using AI to build campaigns, systems and workflows that help a lean team do more.

This isn’t a role with a narrow lane. You’ll run account-based marketing, paid media, our website and digital channels, testing, learning and optimizing as you go. You’ll work hand in hand with Revenue Operations to prove marketing’s impact with real numbers. If you thrive in fast-moving environments and enjoy owning results end to end, this is the opportunity for you.

You’re the right fit for this role if –

• Are data-driven and measure success in pipeline, not vanity metrics
• Thrive in a fast-paced environment and happily jump in wherever you’re needed
• Build strong partnerships across Sales, Revenue Operations and content teams
• Take ownership and bring a growth mindset, always testing ways to do things better

What you'll do

Account-based marketing

• Partner with the Managing Director and Sales to build and run account-based programs for named target accounts, including existing clients and new logos
• Plan multi-channel campaigns by account tier and growth theme, turning content into campaigns that drive impressions and engagement
• Track account-level engagement and pass meaningful signals to Sales

Paid media

• Run paid programs end to end on Influ2 and LinkedIn Ads, and on Google, Meta and emerging channels such as ChatGPT ads where the spend is justified
• Own targeting, budget pacing, testing and optimization
• Brief and work with the brand and content team on ad creative

Website and conversion

• Own website updates and landing pages
• Build conversion paths beyond a generic form, including content downloads, newsletter sign-ups, assessments, and event and webinar registration

Search and AI visibility

• Own technical and on-page search engine optimization (SEO), including execution and measurement
• Improve how often AI tools such as ChatGPT and Google AI Overviews surface and cite Leo Berwick, also known as answer and generative engine optimization (AEO / GEO)
• Share search insights with the brand and content team to shape the content calendar

Campaign operations

• Build and maintain HubSpot campaigns, nurture flows, triggers and workflows
• Work with the Events Manager on webinar and event campaigns, from registration and promotion to follow-up
• Use AI and automation tools such as Zapier to connect systems and remove manual work

Reporting

• Own marketing performance and revenue reporting, including account engagement, campaign and event results, and influenced pipeline
• Work with Revenue Operations on data, attribution, de-anonymization and dashboards

What you bring

• 4–7 years of experience in demand generation, growth or digital marketing; B2B experience preferred
• Demonstrated ability of using AI to build marketing systems, campaigns or workflows, with examples you can walk us through
• Hands-on experience running account-based marketing aligned to a named-account sales motion
• Direct experience running paid media on LinkedIn Ads; experience with Google, Meta, Influ2 or similar ABM ad platforms is a plus
• Strong HubSpot skills across campaigns, workflows, lists and reporting
• Practical SEO experience and a working understanding of how to build visibility in AI-generated answers (AEO / GEO)
• Comfortable working with Google Analytics and campaign data
• Hands-on experience with Claude or similar AI tools, plus working knowledge of Zapier and website CMS platforms

What success looks like in year one

• Account-based programs running across priority target accounts, with clear engagement tracking
• A reliable monthly view of marketing’s contribution to pipeline
• Paid media running efficiently against target accounts, with clear reporting
• Improved search rankings and AI-engine visibility for priority topics
• AI-powered workflows in place that measurably cut manual effort and speed up campaign delivery

Benefits & Perks

• Unlimited paid time off including 2 weeks of disconnected time each year
• Flexible working arrangements – remote and location flexibility
• Tuition reimbursement
• Attractive medical, dental insurance
• Pension & retirement contributions
• Monthly fringe benefit stipend (up to $400)
• Additional benefits to support your physical and mental wellness

Compensation

This is a permanent full-time role offering a base salary range of $100,000–$140,000 CAD, commensurate with skills, experience, and alignment with the requirements of the role. Placement within this range will be determined based on experience relevant to this role and scope of responsibility.

Vacancy Statement

This posting reflects a new vacancy.

Use of Artificial Intelligence in Hiring

The firm uses artificial intelligence tools to screen candidates for this role.

Equal Opportunity Statement

Leo Berwick is an equal opportunity employer committed to building a diverse, inclusive and accessible workplace. We welcome applications from all qualified individuals and do not discriminate on any ground protected under applicable human rights legislation. Accommodations are available upon request at any stage of the hiring process, in accordance with applicable accessibility and human rights legislation.

Please contact careers@leoberwick.com to request an accommodation. Information received relating to accommodation will be kept confidential and used only to support your participation in the hiring process.