Digital Marketing Manager - Ecommerce Retail

Job Details: Job Location: Fix My Toys - Romeo, MI, Position Type: Full Time, Salary Range: $70000.00 - $100000.00Salary/year, Digital Marketing Manager - Ecommerce Retail Reports to: Vice President of Sales and Marketing Leads: PPC Specialist; Social Media Specialist; Email & CRM Marketing Specialist About FixMyToys FixMyToys is the ecommerce division of Ball Equipment, a family-owned Michigan business with roots dating back to 1944. What started as a passion for powersports has grown into a nationwide ecommerce operation specializing in genuine OEM parts, accessories, apparel, and gear for powersports and outdoor power equipment. Based in Romeo, Michigan, we're a team of people who bring different skills and experiences together to keep our business moving forward. From ecommerce and marketing to customer service, technology, and warehouse operations, there's a lot that goes into what we do. We take pride in our work, support one another, and believe that great people are what make a great business. Come Grow With Us We're excited about what's ahead as we continue to expand our team and operations. Whether you're just starting your career or bringing years of experience, FixMyToys is a place where your ideas, hard work, and contributions matter. If you're looking for a team where you can make an impact and be part of something that's growing, we'd love to hear from you. Role overview Lead FixMyToys’ advertising and customer marketing within approved budgets. Direct channel strategy, campaigns, and optimization using sales, margin, and performance data to drive profitable growth. This is a hands-on management position. Responsibilities Plan and manage advertising across Google, Amazon, eBay, paid social, website promotions, and approved marketing channels; set priorities and participate in execution. Allocate budgets and optimize campaigns using ROAS, ACOS, acquisition cost, revenue, and profitability—not traffic alone. Oversee analytics, conversion tracking, attribution, reporting, and testing; coordinate technical fixes with 81ohh IT and Development. Align promotions with Catalog, Pricing, and Purchasing; brief Creative Content on audience, messaging, offers, assets, and deadlines. Lead PPC, Social Media, and Email & CRM specialists. PPC owns paid advertising (including paid social); Social Media owns organic activity; Email & CRM owns targeted campaigns, automation, and retention. What success looks like Advertising spend is measurable and focused on profitable growth. Campaigns align with products and creative resources, while testing and capable specialists improve performance. What We Offer: Competitive annual base pay of $70,000 - $100,000; commensurate with experience Paid holidays and PTO/Sick days 100% Employer Paid Health, HSA, dental, life, disability plus voluntary vision, life, long term disability benefits 401(k) with employer match; 100% on first 3% of wage contributed, 50% on next 2% Employee discounts on parts, units, and services Supportive and collaborative team environment Ongoing training and development in a growing industry Qualifications: Required qualifications Experience managing multichannel digital advertising and budgets. Knowledge of analytics, conversion tracking, and measurement. Ability to interpret ROAS, ACOS, acquisition costs, and margin results. Experience managing specialists and optimizing campaigns directly. Preferred qualifications Google Ads, Amazon Ads, eBay advertising, and paid social. Email marketing, segmentation, lifecycle campaigns, and automation. E-commerce catalogs, product feeds, and merchandising.