Demand Generation Manager

The Demand Generation Manager is responsible for planning, building, and executing demand generation programs for the Mac Insider account segment. The role owns the top and middle of the funnel — demand creation through lead qualification — and delivers qualified, prioritized opportunities to the Associate Account Managers within the Inside Sales team, who own closing. Responsibilities span program and campaign design, offer and promotion design, email sequence development, and funnel analysis, executed primarily through CRM, AI, and outbound calling campaigns. (This is meant to be a guide. Duties may vary dependent upon management.)

Essential Position Functions:

Program and Campaign Design

• Develop the demand generation strategy and roadmap for the Insider segment, covering both net-new account acquisition and growth/reactivation of existing accounts.
• Design and manage multi-channel campaigns across outbound email, lifecycle marketing, and e-commerce channels.
• Define target audiences and segmentation criteria using CRM and ERP data.
• Coordinate campaign timing, offers, and messaging into a cohesive segment calendar.

Offer and Promotion Design

• Design promotional offers and incentives that support demand objectives, including first-order activation offers, win-back incentives, volume and threshold promotions, and category-attach bundles.
• Develop offer structures in partnership with pricing and margin owners to ensure profitability requirements are met.
• Maintain the promotional calendar for the Insider segment.

Campaign Execution and Sequences

• Build, launch, and maintain email sequences and campaign cadences.
• Configure and manage segmentation, lifecycle stages, list hygiene, and email deliverability within HubSpot.
• Identify and operationalize intent signals from transactional and e-commerce behavior (reorder timing, category gaps, browsing/cart activity) to trigger the appropriate campaign or sequence.

Analysis and Reporting

• Instrument and monitor the top and middle of the funnel; track and report on campaign, sequence, and offer performance.
• Conduct cohort and account-level analysis of the Insider book to identify acquisition, reactivation, and cross-sell opportunities.
• Design and run structured tests (messaging, offers, timing, audiences) and apply findings to future programs.
• Report on pipeline volume, pipeline quality, and revenue impact to leadership on a regular cadence.

Cross-Functional Coordination

• Deliver prioritized, context-rich worklists to the ISR team, including recommended action and applicable offer.
• Partner with inside sales to align on targeting, gather feedback, and refine programs.
• Coordinate with pricing, customer service, and operations as required to execute programs.
• Document program logic, playbooks, and standard operating procedures.
• Other duties as assigned.

This job description is intended to describe the general nature, complexity, and level of work to be performed by employees assigned to this position and is not to be construed as an exhaustive list of responsibilities, duties and/or skills required. It does not prescribe or restrict the work that may be assigned. Furthermore, this does not establish a contract for employment and is subject to change at the discretion of the company.

Education and/or Experience

• B.A. or B.S. in Business, Marketing, Economics, or similar field of study
• 5+ years of experience in B2B demand generation, growth marketing, or lifecycle/revenue marketing
• Background in distribution, merchant/wholesale, industrial, or high-SKU catalog B2B preferred
• Demonstrated experience generating qualified pipeline against a large, fragmented account base.
• Hands-on proficiency with HubSpot (Marketing Hub and/or Sales sequences), including segmentation, automation, lifecycle management, and reporting.
• Experience designing and executing outbound and lifecycle email cadences, with a working knowledge of email deliverability.
• Experience designing promotional offers as a demand lever, with the ability to measure incremental impact.
• Strong analytical skills, including the ability to pull and work with data from CRM and ERP systems, build segments and cohorts, and connect activity to revenue outcomes.
• Ability to work independently, prioritize, and manage multiple concurrent programs.
• Strong collaboration skills and experience partnering with a sales team.
• Ability to multitask and prioritize workload.
• Must have intermediate Microsoft Office (Word, Excel, Outlook) skills.
• Must be able to efficiently use a Windows-based computer.
• Ability to prioritize and complete assignments accurately and in a timely manner.
• Able to effectively handle multiple priorities with a strong attention to detail in a fast-paced environment.
• Strong interpersonal, organizational, oral and written communications skills.
• Must be able to read and communicate in English, for safe and effective performance of the job and business operations.
• Must be able to work alone, and with a team.
• Must be able to pass a drug screen and criminal background check.

Work Environment

The physical and mental demands described here are representative of those that must be met by employees to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

• Regularly required to walk and stand continuously for long periods of time.
• Talk or hear, both in person and by telephone.
• Reach with hands and arms.
• Specific vision requirements include close vision, distance vision and the ability to adjust focus.
• Lift up to 25 lbs.

Mental Demands

• Regularly required to use written and oral communication skills.
• Will interact regularly with managers and staff.
• Must be able to work independently with little supervision.

Work Environment

• Employee works under typical office conditions, and the noise level is usually quiet.

Mac Papers + Packaging is an equal opportunity employer and makes employment decisions without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other protected category.