JobsMarketing ManagerUnited StatesMarketing Manager- SNHU Arena
ASM Global
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Marketing Manager- SNHU Arena
ASM Global · Manchester, New Hampshire, United States
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In short
The Marketing Manager is responsible for driving the organization and execution of multi-channel marketing campaigns to support venue revenue goals. This role involves managing content creation, overseeing advertising placements, and collaborating with internal stakeholders to track and achieve marketing KPIs.
What they're looking for
MUST-HAVE SKILLS
ALSO MENTIONED
Candidates must possess a Bachelor's degree or equivalent and at least 4 years of experience in marketing or content creation. Proficiency in Adobe Creative Suite and strong organizational skills are required to manage projects in a fast-paced environment.
About the employer
ASM Global
ASM Global has joined Legends - uniting two industry leaders to redefine live experiences
ASM Global is the world’s leading venue management company and producer of live event experiences. Acquired by Legends in 2024, with over 400 premier venues worldwide, ASM Global operates and invests in the world's most important stadiums, arenas, convention centers, and theaters, including entertainment districts and mixed-use developments.
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We produce over 20,000 live events annually, welcoming more than 164 million guests each year. As the global leader in content programming and revenue optimization, our best-in-class management leverages the latest data-driven marketing strategies to deliver maximum value and profitability for venue owners. Beyond the walls of our venues, ASM Global is actively working to invest in people, strengthen our communities, and protect the environment. Our corporate social responsibility platform, ASM Global Acts, embodies a refreshing, modern commitment to social equity and global sustainability. A robust and growing DE&I initiative, commitment to local purchasing, and prioritizing green innovations (with an industry-leading 50+ certified green venues) are just a couple of examples of ASM Global’s impactful, environmentally friendly outlook. As the global industry leader, we understand the importance of setting an exceptional example while having a great time doing it.
- INDUSTRY
- Entertainment
- COMPANY
- Privately Held
- FOUNDED
- 2019
- HEADQUARTERS
- Los Angeles, California
- SIZE
- 10,001+
- OFFICES
- 5 on LinkedIn
- OPEN HERE
- 6 roles
KNOWN FOR
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Questions about this role
- Is this ASM Global role remote?
- Tagged on site.
- Does it sponsor visas?
- Listed as no visa sponsorship.
- What experience does it ask for?
- Listed as 2-5 years.
The posting, in full
POSITION: Marketing Manager DEPARTMENT: Marketing REPORTS TO: General Manager FLSA STATUS: Full Time, Exempt Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.
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POSITION: Marketing Manager
DEPARTMENT: Marketing
REPORTS TO: General Manager
FLSA STATUS: Full Time, Exempt
LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.
Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component — feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking — of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.
Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you? Join us!
THE ROLE
The Marketing Manager is responsible for driving the organization and execution of multi-channel marketing campaigns in support of the revenue goals and lines of business for the venue. This role will focus on campaign management, content creation, and leveraging venue owned assets to drive growth while ensuring all strategies consistently align with the Legends Global Marketing Network standards of excellence.
This position operates within a collaborative dual reporting structure – reporting directly to the venue General Manager while maintaining a strategic connection upward through the Legends Global Marketing Network. Responsibilities may shift dynamically through technology and AI integrations.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Create, implement, and measure omnichannel marketing campaigns including email, social, paid media, and events.
- Oversee development of content for sales materials, website, and digital platforms.
- Assists with public relations activities.
- Places advertising for event marketing.
- Handles press-related duties during events.
- Maintains organized content and asset libraries.
- Collaborate with venue tenant marketing team and internal stakeholders.
- Manage timelines and deliverables across multiple projects.
- Provides post-event reports, analysis, and regular status reports on marketing programs.
- Track and achieve KPIs.
SUPERVISORY RESPONSIBILITIES
Carries out supervisory responsibilities in accordance with company policies and applicable laws.
QUALIFICATIONS
It is expected that Legends Global leaders fulfill each essential duty with creative energy and focused optimism, bringing an eagerness to embrace rapidly advancing marketing technology and AI to raise the bar for the venue. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE
- Bachelor’s Degree or equivalent
- 4+ years of marketing and/or content creation experience
SKILLS AND ABILITIES
- Experience with live entertainment or professional sports preferred.
- Knowledge of market preferred.
- Proficiency in Adobe Creative Suite.
- Strong communication and organizational skills.
- Ability to manage multiple projects in a fast-paced environment.
- Collaborative, detail-oriented, and adaptable.
COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site -Manchester, NH
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
NOTE
The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor
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