Senior Digital Marketing Manager, Performance & Growth

The Role

We’re looking for a Senior Digital Marketing Manager to lead performance and growth across our DTC business. You’re a storyteller with spreadsheets, a growth driver who protects brand equity, and a collaborator who knows how to turn creative insight into action. You’ll own our paid media engine, guide partners, and help shape how the world discovers Hammitt.

What You’ll Do

• Own and optimize Hammitt’s digital growth strategy across Meta, Google, YouTube, TikTok, Affiliate and CTV, with a focus on scaling profitable DTC revenue.
• Manage a $5.5M+ annual paid media budget, pacing and forecasting daily to hit aggressive revenue and efficiency targets (MER, CAC, LTV:CAC).
• Build and run a structured testing engine across creative, audiences, offers and landing pages, ensuring every test balances brand standards with performance goals.
• Improve efficiency and relentlessly optimize the marketing mix to lower blended CAC, keeping our growth engine running lean and mean.
• Dive deep into our customer data and segmentation strategies for high-value cohorts and high-ticket buyers.
• Partner closely with eCommerce, creative, and retention teams to improve CVR across PDPs and checkout, and drive email/SMS to 25–35%+ of DTC revenue.
• Align media strategy with inventory levels and margin realities, thinking in terms of contribution margin, not just platform‑reported ROAS.
• Turn complex performance data and attribution signals into clear, actionable stories and recommendations for the leadership team and agencies/contractors.
• Develop and execute a creative strategy that translates Hammitt’s premium brand identity into high-converting performance media, ensuring visual and narrative consistency across all paid channels.

What We’re Looking For

• 3+ years in performance marketing for DTC, fashion retail or premium consumer brands
• Previous budget oversight of $2M–$10M+ in annual spend
• Hands‑on experience with paid social and paid search including Tik Tok
• A track record of optimizing performance on Connected TV (CTV) platforms preferred
• Proven ability to manage and drive growth from external agencies and contractors
• Strong grasp of CAC, MER, LTV and contribution margin (beyond platform ROAS)
• Fluency in GA4 and Shopify; experience training AI agents and with tools like Triple Whale or Northbeam
• A mix of analytical rigor, creativity and love for building brands, not just buying clicks

Reporting directly to the Chief Digital Officer, you will be a key driver of revenue acceleration and brand scaling. We need a data-obsessed, creative-minded professional who is ready to roll up their sleeves, refine our acquisition funnels, and build a high-performance engine for our growing luxury brand. This is your chance to own the paid media strategy, provide critical growth insights to leadership, and help shape the digital future of Hammitt. We offer a competitive salary, bonus, flexible unlimited PTO, and full benefits (health, dental, vision, 401K employer matching, etc.). — Join The Mission: Drive Profitable Growth and Elevate Our Brand's Presence.