Senior Product Marketing Manager

About Us

At Glance, we believe that personal connection makes a world of difference. That’s why our mission is to power seamless human connections during those life moments that matter.

By joining the team at Glance, you'll help deliver Guided CX solutions that are human-centric and laser focused on delivering frictionless, personal experiences in our digital world. We work with large Fortune 500 enterprises who depend on Glance Guided CX to power millions of daily customer interactions on their websites, portals, and mobile applications. If you’re looking for a dynamic, innovative, and creative organization with a product suite that is at the cutting edge of CX, we might be the right fit.

Sr. Product Marketing Manager

Glance is seeking a strategic, hands-on, and innovative Senior Product Marketer to serve as a key leader on the Marketing team. This senior role reports directly to the CMO, with close collaboration with Product Management, Sales, and Customer Success. As a hands-on leader, you will craft messaging, positioning, launch strategies, and partner closely with stakeholders on the product roadmap, GTM plans/execution, content development, and sales enablement.

You need to be a “roll up your sleeves” product marketer that knows a good strategy is critical, but execution is what makes the difference. You must have a proven track record in developing overarching product GTM strategies, vertical-specific land-and-expand programs, crisp positioning and messaging that resonates with enterprise buying committees, competitive intel that makes a difference for sales at the deal level, and value-based positioning that drives growth and loyalty in existing accounts. And if working closely with a sales team or being in front of customers isn’t your thing, then this position isn’t for you.

You will prepare the product marketing strategy with the CMO but also get deeply involved with the day-to-day execution, and most importantly, have a solid SaaS background in marketing Customer Experience, Customer Engagement, or Customer Collaboration solutions to the enterprise market. You will work closely with our brand, demand, and content marketing teams to plan the launches, develop sales education/enablement toolkits, and enablement resources for customers and partners. Qualified candidates will be highly articulate, extremely motivated, analytical, and have a deep understanding of enterprise CX applications. Excellent written and presentation communication skills are a given for this type of senior position.

What You'll Do

• Develop short and long term product marketing strategy, vision, and programs with the CMO
• Help develop, manage and orchestrate our product-led growth program to attract new customers and grow the existing base
• Utilize AI (Gemini, Claude, Notion, and internal AI) to optimize how we work internally and how we communicate our AI+Human story to the market
• Be a customer journey and ICP expert with enterprise B2B SaaS solutions
• Develop business cases with the product team on what, why, how, when, where - using the Pragmatic Product Marketing approach as a framework
• Be a key stakeholder in reviewing and analyzing our pricing and packaging strategies of Glance solutions, working closely with the product and finance teams
• Plan and help execute product and solution-themed launches with the marketing team
• Support analyst relations and thought leadership programs
• Help develop and coordinate voice of the customer and customer advisory panel programs
• Guide and develop messaging of Glance products and solutions that help sales and partners win business
• Guide and help build world-class sales decks, collateral, and ROI tools for sales and partners
• Evangelize the Glance product/solution vision at live and online events
• Help consult and develop education strategy for customers, partners, and prospective buyers
• Research and position against key competitive solutions

What We'd Like to See

• 7+ years experience in SaaS product marketing
• In-depth experience using AI tools like Gemini, Claude, Notion and others to drive day-to-day operations
• Exceptional writing, presentation, and public speaking skills
• Solid understanding of CX SaaS applications and industry players
• Hands-on technical experience with product management and solution engineers
• Proven ability to drive GTM product adoption with sales

Work Location

This is a fully remote position. Glance has a corporate location in Portsmouth, New Hampshire. There are occasions where we ask team members to travel for department or company meetings.

Benefits & Culture

At Glance, we take culture seriously. Each of us strives to deliver results that delight our customers. We're a transparent organization that places a high value on trust, and positive intent. We offer our team an excellent insurance package, 401k plan, and time-off benefits.