JobsMarketing ManagerUnited StatesDigital Marketing Manager
Voda Cleaning & Restoration Corporate
Posted 2 days ago
Digital Marketing Manager
Voda Cleaning & Restoration Corporate · Madison, Wisconsin, United States
In short
The Digital Marketing Manager will own the digital strategy across paid search, social, and SEO while managing agencies and budgets to drive franchise growth. They will also act as a key partner to franchise owners, providing performance reviews and developing local action plans.
What they're looking for
MUST-HAVE SKILLS
ALSO MENTIONED
Candidates must have 3-5 years of digital marketing experience, specifically within a franchise system or agency. Proficiency in Google Ads, Meta Ads, SEO, CRM automation, and AI-driven marketing strategies is required.
About the employer
Voda Cleaning & Restoration
A New Level of Clean. A New Level of Franchise. NOW FRANCHISING! · hiring as Voda Cleaning & Restoration Corporate
Voda Cleaning & Restoration is elevating the standards of cleaning & restoration across the nation. Our mission is to make life easier for those responsible for creating inviting, healthy spaces where people live, work and do business.
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We're your secret weapon, knowledgable sidekick and your first call when your carpet and floors are less than dazzling, allergies are acting up or flooding invades your home. Because you know we’ll be there. It’s all right there in our name — Voda — meaning water. A gentle, cleansing element that has the power to safely renew your space. Washing over the seen and unseen areas, leaving nothing behind but a radiant clean. So you can get back to living. Our Services: - Carpet Cleaning - Water Damage Restoration - Hardwood Floor Cleaning and Polishing - Tile and Grout Cleaning - Upholstery Cleaning - Odor and Mold Mitigation NOW FRANCHISING: Call us at 608-405-6717 or email info@myvoda.com to learn about owning a Voda Cleaning & Restoration franchise. Key markets available across the country!
- INDUSTRY
- Consumer Services
- COMPANY
- Privately Held
- FOUNDED
- 2009
- HEADQUARTERS
- Madison, WI
- SIZE
- 11-50
- OFFICES
- 1 on LinkedIn
KNOWN FOR
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Questions about this role
- Is this Voda Cleaning & Restoration Corporate role remote?
- Tagged remote.
- What does it pay?
- The posting lists $95,000–$105,000 a year.
- Does it sponsor visas?
- Listed as no visa sponsorship.
- What experience does it ask for?
- Listed as 2-5 years.
The posting, in full
Lead Digital Growth for a 120+ Location Franchise Brand Voda Cleaning & Restoration is growing fast, with more than 120 franchise owners across North America and more on the way. We're looking for a digital marketing leader to build the engine behind that growth. You'll help local business owners turn marketing dollars into booked jobs, and you'll shape how our brand shows up in AI-powered search.
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Lead Digital Growth for a 120+ Location Franchise Brand
Voda Cleaning & Restoration is growing fast, with more than 120 franchise owners across North America and more on the way. We're looking for a digital marketing leader to build the engine behind that growth. You'll help local business owners turn marketing dollars into booked jobs, and you'll shape how our brand shows up in AI-powered search.
This isn't a "run the ads and report the numbers" job. You'll set the strategy, manage the agencies, coach franchise owners, and build a small team.
What You'll Do
- Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation
- Be the go-to marketing partner for franchise owners: lead performance reviews, explain results in plain language, and build local action plans
- Run digital onboarding for new franchisees, from campaign launch to listings, lead tracking, and training
- Manage agencies, vendors, and budgets, and hold partners accountable for lead quality and ROI
- Lead and develop two direct reports
- Turn data on cost per lead, booking conversion, ROAS, and revenue into smart budget decisions
Shape the Future of AI-Driven Marketing
- Build our answer engine optimization (AEO) roadmap so Voda wins in AI-powered search
- Pilot AI-enabled campaigns, conversational lead capture, and automated follow-up
- Scale the pilots that work into simple playbooks franchise owners can adopt
What Success Looks Like
More qualified leads, a lower cost per lead, stronger conversion to revenue, better local search visibility, and franchise owners who trust and adopt the programs you build.
What You Bring
- 3-5 years of digital marketing experience, including supporting franchise owners in a franchise system or a franchise-focused agency
- Hands-on skill with Google Ads, Meta Ads, SEO, Local SEO, analytics, CRM automation, and landing-page conversion
- Experience managing agencies, budgets, and people
- A track record of using data to grow leads and revenue
- Hands-on experience applying AI to marketing, plus a working knowledge of AEO
- Bonus: HubSpot, GA4, Google Tag Manager, Google Business Profile, SEMrush. We care more about results than checking every software box.
Who You Are
You're as comfortable optimizing a campaign as you are talking a franchise owner through their results. You dig into data, push agencies to do better, and follow through on what you promise. Above all, you know great franchise marketing isn't just about generating leads. It's about helping local owners build growth they can repeat.
Flexible work from home options available.
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