AI SOCIAL MEDIA MARKETING MANAGER

Grand Beach Hotels

Job Description: AI SOCIAL MEDIA MARKETING MANAGER

Department: Marketing

Location: Surfside, Florida — On-site

Position Summary

Grand Beach Hotels is seeking a creative, tech-savvy AI Marketing Specialist to develop engaging content, manage digital advertising campaigns, and support hotel marketing initiatives that drive room bookings and revenue.

The ideal candidate has hands-on experience with AI tools, strong writing and design skills, and the ability to use data to improve marketing results. This position combines AI-powered content creation and paid media with hotel marketing, including website updates, email campaigns, seasonal promotions, and local partnerships.

Essential Duties and Responsibilities

AI-Powered Content and Paid Media

• Create engaging advertisements, short-form videos, and slideshows for Instagram, YouTube, and Facebook.
• Write compelling advertising copy, headlines, taglines, and captions, and test variations to improve performance.
• Use AI tools for image generation, video production, copywriting, and editing to increase creative output and efficiency.
• Capture on-property content in Surfside that highlights the hotel’s guest experience, amenities, and services.
• Plan, launch, and manage paid social campaigns, including audience targeting, budgets, and A/B testing.
• Use AI tools and campaign data to prepare performance reports and recommend advertising budget adjustments.
• Explore and implement AI agents and marketing automations to improve workflows and productivity.

Hotel Marketing

• Collaborate with Revenue Management and Sales to develop seasonal promotions, packages, and special offers that support occupancy during periods of lower demand.
• Maintain fresh, accurate website content, offers, and imagery, and support search engine optimization efforts to increase direct bookings.
• Plan and execute email marketing campaigns for past guests and loyalty members.
• Maintain accurate and appealing hotel listings on online travel agencies, including Expedia and Booking.com, and manage the hotel’s Google Business Profile.
• Monitor and respond to guest reviews on Tripadvisor, Google, and other platforms in accordance with hotel guidelines, and share relevant feedback with Operations.
• Promote on-property dining, spa services, events, and amenities to hotel guests and local audiences.
• Develop relationships with influencers, local partners, and media contacts to increase brand awareness.
• Track hotel performance measures, including occupancy, average daily rate (ADR), revenue per available room (RevPAR), and direct booking share, and connect marketing results to these measures.
• Support the annual marketing plan and budget.
• Maintain consistent branding and messaging across marketing channels.

Required Qualifications

• A degree in Marketing, Communications, Digital Media, Business, or a related field, or an equivalent combination of education and relevant experience. Recent graduates are encouraged to apply.
• Demonstrated academic, professional, or project accomplishments.
• Hands-on experience using AI tools for creative content development.
• A portfolio demonstrating social media content, advertising, video, or related creative work. Academic, personal, and independent projects are welcome.
• Ability to interpret advertising dashboards, identify trends, and make recommendations supported by data.
• Strong writing, editing, and communication skills.
• A strong eye for design, visual storytelling, and brand consistency.
• Ability to learn quickly, work independently, experiment with new approaches, and manage multiple projects.
• Ability to work on-site in Surfside, Florida, or willingness to relocate.

Preferred Qualifications

• Experience with AI agents, marketing automation, or automated workflows.
• Familiarity with Meta Ads Manager, YouTube advertising, or Google Ads.
• Video editing experience using CapCut, Adobe Premiere Pro, or similar tools.
• Familiarity with email marketing platforms, website content management systems, or Google Analytics.
• Hospitality, travel, or events marketing experience, including internships.

Compensation and Opportunities

• Annual base salary of $80,000–$90,000, plus a performance bonus.
• Relocation assistance for the selected candidate, as applicable.
• The opportunity to help shape how Grand Beach Hotels uses AI to strengthen its marketing and drive business results.