Digital Marketing Manager - SEO/AEO

Requisition Number: 240334

Job Description

Cintas is seeking a highly skilled and experienced Digital Marketing Manager to lead our strategy for maximizing brand visibility across search channels and supporting demand generation initiatives. In this role is you will be responsible for all facets of organic search; including search engine optimization (SEO), answer engine optimization (AEO), generative engine optimization (GEO), and local listings management. You will bring deep expertise in technical SEO, on-page optimization, and content-driven growth, ensuring search best practices are embedded across our website, content ecosystem, and broader digital initiatives. This role will have you collaborating closely with web, content, analytics, and marketing technology teams to identify opportunities, mitigate risks, and continuously improve performance.

Responsibilities:

• Develop and execute comprehensive SEO, AEO, and GEO strategies to maximize visibility and organic search performance across multiple markets and platforms.
• Manage and optimize the company’s Google Business Profile and other online listings to ensure accuracy, consistency, and enhanced local search presence.
• Oversee the implementation of best practices for on-page and off-page SEO, including technical SEO, content optimization, and link-building initiatives.
• Collaborate with cross-functional teams to integrate search strategies into broader marketing campaigns, supporting brand awareness and lead generation goals.
• Partner with marketing and business stakeholders to develop and monitor key performance indicators (KPIs) to measure the effectiveness of search performance and campaigns.
• Manage vendor and agency relationships for search-related services and tools.
• Conduct regular audits of search campaigns and suggest optimizations, as necessary.
• Conduct performance audits and provide actionable insights to improve user experience and help drive additional conversions.
• Prepare detailed reports and presentations for stakeholders, highlighting key findings and recommendations.
• Stay current with industry trends, algorithm updates, and emerging technologies to maintain a competitive edge in search marketing.

Skills/Qualifications

Required

• 6+ years of digital marketing experience.

Preferred

• Proven experience with SEO/AEO, content optimization, performance analysis, and local listings management.
• Proficiency with tools such as Google Analytics 4 (GA4), Google Search Console, Moz, SEMrush, and Microsoft Clarity.
• Strong project management skills with the ability to lead multiple high-priority initiatives simultaneously, delivering on time and within scope.
• Advanced analytical capabilities, with the ability to translate complex data into actionable marketing strategies.

Benefits

Cintas offers comprehensive and competitive medical, dental and vision benefits, with premiums below the national average. We offer flexibility with four different medical plan options; one plan is offered at zero cost.

Additionally, our employee-partners enjoy:

• Competitive Pay
• 401(k) with Company Match/Profit Sharing/Employee Stock Ownership Plan (ESOP)
• Disability, Life and AD&D Insurance, 100% Company Paid
• Paid Time Off and Holidays
• Skills Development, Training and Career Advancement Opportunities

Company Information

Cintas Corporation helps more than one million businesses of all types and sizes get Ready™ to open their doors with confidence every day by providing products and services that help keep their customers’ facilities and employees clean, safe, and looking their best. With offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday®. Headquartered in the U.S., Cincinnati, OH, Cintas is a publicly held Fortune 500 company traded over the Nasdaq Global Select Market under the symbol CTAS and is a component of both the Standard & Poor’s 500 Index and Nasdaq-100 Index.

Cintas Corporation is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, genetic information, disability, protected veteran status, or any other characteristic or category protected by local, state, or federal law.

This job posting will remain open for at least five (5) days.

Job Category: Information Technology

Organization: Operations

Employee Status: Regular

Schedule: Full Time

Shift: 1st Shift