Marketing Manager

Founded in 1946, Fidia is an Italian multinational pharmaceutical company, with R&D, manufacturing, marketing and sales capabilities, and an extensive product portfolio, mainly based on Hyaluronic Acid, in strategic therapeutic areas such as Joint Care, Eye Care, Skin Care, Specialty Care, Health&Wellness Care. Headquartered in Abano Terme (PD), Fidia extends its global reach through local partners and distributors in 120+ countries worldwide, as well as with wholly owned subsidiaries.

Job Description

Responsible for developing and executing comprehensive marketing strategy including traditional in-person and omnichannel marketing and digital media strategies. She/he is responsible for helping shape brand image, creating targeted Healthcare Provider (HCP) and Consumer campaigns, developing meaningful customer/influencer relationships, and ensuring successful and ethical product promotion. She/he is also responsible for leading/managing our marketing team and collaborating with other critical functions including Sales, Managed Markets and Medical teams to help drive the growth of the Fidia portfolio.

Responsibilities:

• Leads and directs development and execution of brand marketing strategies.
• Leads and participates in strategic and operational creation and implementation of annual strategic and tactical brand plans including clear success metrics and budget requirements.
• Creates, develops and implements HCP promotional materials used by field sales team
• Actively manages and leads advertising agencies and oversee key partner performance by establishing success metrics and executing periodic formal assessments.
• Ensures development and execution of additional marketing materials and campaigns leveraging all appropriate channels to reach customers.
• Develops and executes a digital media strategy to reach HCPs and Patients/Caregivers to provide education and awareness of company products and therapeutic area.
• Identifies new opportunities to enhance market share penetration within target market(s)

The Marketing Manager has the following responsibilities and duties:

• Ensures all promotional materials, activities and related communications and programs are in full compliance with Medical, Legal, Regulatory and Corporate guidelines; Establishes, oversees implementation, and monitors administrative policies and procedures.
• Ensures collaborative and compliant communication between marketing and other cross-functional teams (i.e., Medical Affairs, Sales, Regulatory Affairs, Operations, etc.).
• Collaborates closely with Analytics team to establish, track and exceed marketing program key performance indicators.
• Plans and manages departmental budget effectively and efficiently.
• Manages, coaches and mentors direct reports.

Required Education/Knowledge, Work Experience, Skills and Abilities

The Marketing Manager should have the following skills, education and experience:

• Bachelor's in Science or BA required. MBA or advanced degree preferred.
• At least 10 years of progressive marketing experience and 2+ years’ experience in medical device, surgical or pharmaceutical industry
• Experience working on multiple brands
• Managed a marketing team
• Go to market strategy for new products
• New Product planning and launches
• Market analysis to inform strategic decision-making and drive actionable recommendations
• Communicate with sales teams
• Work with business partners in sales, market access, medical affairs, regulatory and commercial operations.
• Customer insight and competitive intelligence
• HCP and Direct to Consumer strategy experience.

Fidia benefits:

In Fidia you will have unlimited access to training and coaching programs aligned with market best practices and opportunities for professional development through participation in internal job posting processes, pension fund with company integration and health fund, merit review and referral programs, company canteen, staff discounts and access to the flu vaccination campaign.

Fidia Farmaceutici promotes parity and inclusion in all its actions.

All people from the status of candidate to that of employee and throughout the duration of their employment relationship are entitled to the same opportunities and protections regardless of gender identity, sexual orientation, ethnicity, migration background, religion, nationality, age.

All company procedures are therefore drafted in compliance with the principles expressed in the previous point; any divergences should be promptly brought to the attention of the People & Culture Department.