Product Marketing Manager, Beverage and Toppings CBU

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. With more than 13,500 associates working globally in 100 countries and annual sales of $5.9 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

Purpose Statement

A Product Manager for the TCCS (Toppings, Creams & Culinary Solutions) Business Unit is responsible for leading a product portfolio within the Beverage and Toppings category. The role includes planning the strategic direction for the assigned category as well as driving product lifecycle management, establishing pricing strategy, developing marketing plans, new product/platform roadmaps, financial management and overall responsibility for delivering business results. Scope of work driven by size, complexity and strategic role of the category.

This role is located at our world headquarters in Buffalo, NY and this professional will be required to work a hybrid work schedule.

Key Accountabilities and Outcomes

Leadership

• Vision/Strategy: Develop and drive assigned category plans and execution to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
• Cross-functional team leadership on key initiative products and programs

Understands the Market

• Understands the customer, competitor, consumer and Rich’s capabilities and other insights that will be leveraged to shape the category
• Performs competitive analysis, market quantification and assessment
• Leads Discovery work to generate new products and platforms within appropriate target segments
• Drives VOCC for customer and consumer and translate into business opportunities
• Owns responsibility for understanding the market driving insights that will shape strategy and drive outcomes

Marketing Management

• Manages Rich’s brand strategy and value proposition within the assigned category
• Responsible for planning and executing marketing plans for the assigned category to drive demand
• Plans and manages the associated budget
• Interfaces with external agency partners and customer marketing team and Demand Creation COE
• Accountable for ensuring content and data for assigned category is demand creation ready
• Collaborate with Demand Creation COE digital resources to drive demand

Product Management

• Develop product life-cycle and sku rationalization plan for category to optimize portfolio performance
• Product Development and Improvement: Execute innovation/renovation activity against plan
• Product/Segment Knowledge: “Expert” on assigned category (understand operational capabilities, technical aspects, uses, customer positioning)
• Influences category demand plan, risks and opportunities and gap closing plans
• Provides support and solutions to the Product Supply Chain
• Owns pricing and trade guidelines for the category and maximizes Rich’s value proposition within the assigned category

Financial Management

• Owns and manages the assigned category P&L
• Identifies issues and opportunities to maximize profitability
• Understands product cost structure (perform basic proforma’s)
• Develops and manages gaps and contingency plans as required

Develop and manage marketing budget for assigned category

Knowledge, Skills, and Experience

• Bachelor’s degree in marketing or related field required (MBA preferred) with 5+ years of experience delivering successes in a product marketing role. Experience in the food industry a plus
• Demonstrated ability in strategic planning in a product marketing role with proven success
• Solid financial skills to include P&L analysis and other analyses
• Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
• Demonstrated ability in collaboration
• Demonstrated ability to organize and prioritize work
• Demonstrated leadership skills with cross functional resources through initiatives, projects and teams
• Proven track record of taking initiative and delivering results
• Solid software proficiency including Microsoft Office Word, Excel, PowerPoint

Ability to travel 10-20% as needed

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COMPENSATION

In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.

Annual Range/Hourly Rate

$128,063.04 - $192,094.56

Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.