Digital Marketing Manager

Title: Digital Marketing Manager

Location: Teaneck, NJ

Hanwha Vision America is an affiliate of the Hanwha Group, a Fortune Global 500 company. HVA is an industry-leading provider of advanced network video surveillance products, including IP cameras, storage devices, and video management systems, founded on world-class technologies. We offer end-to-end security solutions and have achieved global success across a wide range of industry verticals, including retail, transportation, education, banking, healthcare, hospitality, and airports.

The Digital Marketing Manager will lead our B2B social media presence, email marketing programs, and digital engagement strategy across key channels. This role requires hands‑on expertise with Salesforce MCAE (Marketing Cloud Account Engagement) and a strong understanding of how social and email campaigns contribute to demand generation, brand visibility, and pipeline growth. The manager will work closely with our CRM team to ensure all digital activities are properly integrated, tracked, and attributed within Salesforce. In addition, this role will collaborate with Korea HQ to align on global messaging, coordinate content, and maintain consistency across regional and global communications.

Key Responsibilities

• Own the social media strategy, calendar, and execution across all NA corporate channels.
• Work with internal creative team to develop engaging B2B content aligned to brand, product messaging, and campaign priorities.
• Support and execute email marketing campaigns within Salesforce MCAE, including audience segmentation, email creation, testing, deployment, and performance reporting.
• Manage daily posting, community engagement, and social listening.
• Partner closely with the Inside Sales/CRM team to ensure marketing campaigns integrate with Salesforce MCAE, including:

• Campaign setup, tracking, and attribution
• Lead capture workflows
• Reporting dashboards and performance insights

• Collaborate with Product Marketing, Sales, Creative and Events teams to amplify launches, announcements, and thought leadership.
• Coordinate with Korea HQ to align on global messaging, share upcoming social and email content, and ensure consistency across regional and global communications.
• Monitor performance metrics and optimize content based on data insights.
• Manage relationships with agencies, freelancers, and internal stakeholders.
• Maintain brand voice and ensure consistency across all social touchpoints.

Required Qualifications

• 4–6+ years of B2B social media management and email marketing experience.
• Demonstrated experience running corporate social channels with measurable growth.
• Hands‑on experience with Salesforce MCAE and familiarity with Salesforce CRM workflows.
• Strong writing, editing, and storytelling skills.
• Ability to manage multiple priorities in a fast‑paced environment.
• Comfortable collaborating cross‑functionally.
• Data‑driven mindset with experience building performance reports.

Preferred Qualifications

• Experience in technology, SaaS, or B2B services.
• Experience supporting demand generation or lead‑gen programs.
• What Success Looks Like
• Strong, consistent brand presence across all social channels.
• Increased engagement and follower growth among target B2B audiences.
• Social campaigns that directly support pipeline creation and Salesforce MCAE attribution.
• Seamless collaboration with the CRM team and reliable execution of the social calendar.

Hanwha Vision America provides equal employment opportunities to all employees and applicants for employment. It prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.