Entertainment Marketing Manager- Miami, FL (Onsite)

Position Title: Marketing Manager, Entertainment

Reports To: Director of Entertainment / Marketing Strategy

Location: Miami, FL (Onsite role 5 days a week). Not hybrid or remote.

Company Overview

Loud And Live is an entertainment, live events, marketing, and media company operating at the intersection of music, sports, lifestyle, and content. Headquartered in Miami, the company creates culturally relevant, high-impact experiences for global audiences.

Position Summary

The Marketing Manager, Entertainment serves as the primary day-to-day marketing point person for Loud And Live Entertainment, overseeing campaign implementation for tours, concerts, one-off shows, and other ticketed entertainment projects. The position reports directly to the Director of Entertainment / Marketing Strategy, who provides marketing strategy and direction. The manager translates that strategy into clear action plans and ensures marketing activities are launched on time, completed accurately, and aligned with ticket sales goals.

The manager works closely with the Director of Entertainment / Touring, who oversees the tour managers, and with tour managers on their respective projects. This hands-on role connects the Entertainment division with centralized marketing teams, venues, local promoters, and external partners, owning campaign coordination, deadlines, and follow-through. All artist-related needs, communications, and approvals are routed through the assigned internal tour manager or tour director. The manager proactively resolves execution gaps and escalates decisions requiring leadership approval to the Director of Entertainment / Marketing Strategy.

Essential Areas of Responsibility

Campaign Planning and Implementation

• Translate approved tour and show strategies into actionable marketing plans, market-specific calendars, deliverables, deadlines, and assigned owners.
• Coordinate announcements, presales, on-sales, promotional windows, and final sales pushes across all tour stops and individual shows.
• Manage implementation across paid digital, organic social, email, influencer, public relations, radio, television, outdoor, grassroots, and community channels, as applicable.
• Adapt campaign activity to each artist, market, audience, venue, and sales window while maintaining consistent tour messaging.

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Coordination and Accountability

• Serve as the central marketing contact for assigned Entertainment projects and coordinate media, social, creative, influencer, PR, and promotional teams.
• Maintain a current campaign tracker showing tasks, owners, approvals, launch dates, status, and outstanding issues; follow through until deliverables are complete.
• Lead regular campaign check-ins, document action items, and address missed deadlines, missing assets, or stalled approvals promptly.
• Coordinate with internal tour managers and tour directors, venues, local promoters, media partners, and agencies to confirm commitments and verify that agreed marketing activity is delivered. Route all artist-related requests through the assigned tour manager or tour director.
• Escalate execution gaps, resource conflicts, and decisions requiring approval to the Director of Entertainment / Marketing Strategy with recommended next steps.

Creative Assets and Launch Readiness

• Prepare clear creative briefs and coordinate development, approval, and delivery of show artwork, digital ads, videos, email content, and promotional materials.
• Check artist names, dates, venues, ticket links, presale details, and messaging for accuracy and consistency across campaign assets.
• Coordinate tour-wide assets and local versions, securing internal approvals before release and routing any required artist approvals through the assigned tour manager or tour director.

Budget Tracking and Vendor Coordination

• Manage campaign activity within approved show and tour marketing budgets, track commitments and actual spending, and coordinate invoices with Finance. Handle internal marketing invoices from Loud And Live Studios, ensuring costs are documented and submitted for each show’s settlement.
• Recommend spend adjustments based on results and sales priorities, securing approval for changes outside approved budgets or authority.

Ticket Sales Monitoring and Reporting

• Review ticket sales pacing with Entertainment and Ticketing teams, identify underperforming markets, and coordinate timely marketing responses.
• Monitor campaign results with channel specialists, including spend, reach, engagement, conversions, and cost per purchase where available.
• Provide concise weekly updates on completed and upcoming activity, sales pacing, budget status, risks, and actions needed; increase reporting during critical sales windows.
• Recommend and implement approved changes to messaging, targeting, promotions, and channel activity to support ticket sales goals.
• Complete post-show and post-tour recaps documenting results, campaign delivery, final spend, and practical recommendations for future projects.

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Qualifications

Experience and Skills

• 3–5 years of marketing experience, preferably in live entertainment, concert promotion, touring, or ticketed events.
• Demonstrated experience implementing integrated campaigns and coordinating multiple concurrent projects under fixed event deadlines.
• Working knowledge of digital advertising, social media, email marketing, traditional media, promotional partnerships, and how these channels support ticket sales.
• Strong project management skills, attention to detail, and a proven ability to track deliverables and drive follow-through across teams without direct reporting authority.
• Comfortable reviewing ticket sales reports, campaign metrics, spreadsheets, and budgets to identify issues and recommend practical actions.
• Clear communication skills and experience coordinating with internal tour teams, venues, agencies, or local partners.
• Experience marketing to Latin music audiences and bilingual English and Spanish communication skills required.

Working Style and Environment

Takes ownership, works with urgency, and follows through on commitments. Able to manage competing priorities, frequent interruptions, and multiple active tours and shows while maintaining accuracy. Willingness to work nights and weekends during announcements