Sr Product Marketing Manager - Security & Compliance

Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms, SMBs and technology companies. Thousands of Firms and SMBs count on us to run their business every day.

We have a great team, we’re growing fast and have a winning culture based on innovation, teamwork, and mutual respect.

Job Description

Rightworks is seeking a Senior Product Marketing Manager, Security & Compliance, reporting to the Director, Product Marketing. This role will serve as the market expert and strategic product marketing lead for our security and compliance portfolio.

This role sits at the intersection of market intelligence, product strategy, and go-to-market execution. You will develop a deep understanding of the evolving cybersecurity landscape, the regulatory and compliance requirements, and the business challenges and buying decisions driving organizations to invest in data security and compliance solutions.

You will own both the inbound and outbound dimensions of product marketing. Inbound, you will bring market, customer, competitive and regulatory insight into product strategy, roadmap and investment decisions. Outbound, you will translate complex security capabilities and compliance requirements into compelling value propositions, positioning, messaging, pricing and packaging, go-to-market strategies and enablement that help Rightworks win in the market.

As a senior individual contributor, you will serve as a trusted subject matter expert and strategic advisor across Product, Sales, Marketing, Customer Success and other cross-functional teams. You should be equally comfortable analyzing a changing market, influencing product direction, developing a pricing or packaging recommendation, creating an executive-level narrative, and equipping customer-facing teams to confidently communicate our value.

This is a hybrid position, with 3 days per week (Tuesday/Wednesday/Thursday) in our Nashua, NH headquarters.

Responsibilities

• Serve as the market expert for security and compliance, with deep understanding of cybersecurity trends, buyer needs, regulatory requirements and opportunities across highly regulated industries.
• Own the inbound and outbound product marketing strategy, bringing market, customer and competitive insights into product decisions and translating them into effective go-to-market strategies, and actionable recommendations for industry-specific positioning and buyer messaging.
• Lead market research, Voice of the Customer, win/loss and competitive analysis to identify opportunities, and partner with Product to influence roadmap priorities and strengthen differentiation.
• Emphasize outcomes such as risk reduction, regulatory readiness, business continuity and data protection.
• Develop compelling value propositions, positioning and messaging that translate complex security and compliance capabilities into clear customer and business value.
• Maintain expertise in relevant security and compliance frameworks, such as NIST CSF, HIPAA, GLBA/FTC Safeguards Rule, PCI DSS, SOC 2 and CMMC, and understand how requirements and buyer needs vary by industry.
• Lead pricing and packaging strategy, using customer value, market insights, competitive intelligence and business objectives to inform recommendations.
• Partner with Growth Marketing and Sales to establish measures for awareness, pipeline, adoption and revenue impact.
• Develop and lead go-to-market strategies for new products, capabilities and offers, including target audiences, positioning, messaging, commercialization and success measures.
• Serve as a trusted subject matter expert and strategic partner across Product, Sales, Marketing and Customer Success, equipping teams with the insights, messaging, competitive guidance and tools they need to effectively take our solutions to market and win.
• Develop sales enablement resources including competitive battlecards, buyer personas, objection-handling guidance and customer use cases.

Requirements

• 7+ years of B2B product marketing experience, preferably within cybersecurity, security, compliance, cloud or other complex technology markets.
• Demonstrated cybersecurity domain expertise and ability to translate technical capabilities into compelling business value.
• Experience working in or marketing to highly regulated industries, with an understanding of their unique security, privacy and compliance needs.
• Working knowledge of major cybersecurity and compliance frameworks such as NIST CSF, HIPAA, GLBA/FTC Safeguards Rule, PCI DSS, SOC 2 and CMMC.
• Proven ability to lead both inbound and outbound product marketing, from market insights and product influence through commercialization and enablement.
• Experience with market research, customer insights, competitive intelligence and win/loss analysis.
• Strong experience developing value propositions, positioning and messaging for complex B2B technology.
• Experience developing or influencing pricing and packaging strategy.
• Proven success developing go-to-market strategies and partnering cross-functionally to bring products and solutions to market.
• Exceptional strategic, analytical and communication skills, with the ability to influence senior stakeholders and communicate effectively with technical, business and executive audiences.

Preferred

• Experience marketing cybersecurity solutions across multiple regulated industries, particularly accounting, financial services and healthcare.
• Experience with SaaS, cloud, managed security or managed technology solutions serving SMB and mid-market customers.
• Relevant cybersecurity education or credentials such as CISSP, CISM or CompTIA Security+ are a plus, but not required.

Eligibility Requirements

• This role is open to US Citizens or permanent residents authorized to work in the United States. Rightworks LLC is unable to offer visa sponsorship.
• Due to specific state regulations, we are unable to accept applications from residents of California, Hawaii, or Alaska.
• Relocation will not be offered for this position.

Compensation

Our Compensation range for this role ranges from $140,000 to $165,000 annually, and is determined based on factors such as relevant experience, skills, and internal equity.

Benefits

To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing paid volunteer time off. We are proud to be an Equal Opportunity Employer.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.