Lifecycle Marketing Manager

Vaisala is a global leader in measurement instruments and intelligence helping industries, nations, people, and the planet to thrive. From predicting hurricanes to optimizing renewable energy production, our technology is used where it matters the most – from data centers, windfarms and laboratories to airports, the Arctic and even the surface of Mars. For a second year running, Vaisala got recognized in TIME Magazine's World's Best Companies in Sustainable Growth 2026 study. Our team of close to 2,500 experts and 62 nationalities around the world is committed to taking every measure for the planet. Driven by our shared purpose, curiosity, and pioneering spirit, we stay ahead and make a difference. At Vaisala, you don't have to fit in to belong.

Our employees demonstrate, uphold, support, and model the Vaisala Values: Customer Focus, Innovation & Renewal, Strong Together and Integrity. Sharing strong and common values is part of our culture and enables us to work towards our shared mission.

Vaisala Xweather helps organizations integrate weather intelligence into their applications and operations. By combining local sensor data with advanced AI predictions, we deliver precise and actionable weather insights. We transform weather challenges into opportunities and build resilience against severe weather and climate change.

We are looking for a Lifecycle Marketing Manager who will own the strategy and execution for how we engage, retain, and re-engage our customers across Xweather’s weather risk management and renewable energy portfolios. You will partner with sales, product and customer success teams to build the lifecycle program from the ground up.

You will create the roadmap for lifecycle and retention marketing activities, executing on those actions. Our marketing team of eight, consisting of go-to-market marketers, creatives, and marketing technologists, works closely together to drive awareness, generate leads for sales, and build the Vaisala Xweather brand. In this role you will be able to use your marketing skill set widely, from content creation to campaign planning and events. We work in an agile manner and strive to base our actions on data.

This is a strategic IC position. You will be hands-on building campaigns and journeys, but you will also set the strategy: what we measure, what we test, how we segment, what good retention looks like in our ecosystem. You will own the full lifecycle motion and bring rigor to a function with an existing baseline in need of scaling and optimization.

This is a hybrid-based position out of our Gaithersburg, Maryland office. We will also consdider candidates with the ability to work hybrid out of either our Boulder, Colorado or Minneapolis, Minnesota office locations.

What's your role?

• Establish, manage, and execute lifecycle and retention marketing plans and strategy together with internal and external stakeholders to connect our solutions to our customers.
• Build value propositions, product positioning, competitor analyses, and customer application and business cases together with the sales, product and customer success teams.

• Develop value-creating content, coordinate scientific proofs and sales kit documents with sales, science, and product teams for focused use cases.

• Plan and execute product launches including events, webinars, and multi-channel campaigns.

• Create product pages, landing pages and blog posts to drive customer acquisition through awareness and automation.

• Manage email automation and other marketing campaigns.

What will you bring?

• You are a hands-on marketer who can understand the big picture but is able and excited to execute on marketing activities.

• A can-do attitude, ability to jump into different contexts, and passion for learning and developing will be essential in this role.

• Your skills of working in a multi-functional and multicultural team in an agile environment come highly appreciated.

• Knowledge of the renewable energy space and the weather risk transfer market is not required, however you will need demonstrated experience in both inbound and outbound marketing for science or technology-related products.

• Willingness to travel domestically and internationally travel up to 25%

ANTICIPATED SALARY RANGE: $90,000 - $110,000 base salary with our annual Xweather STI bonus plan (on top of base compensation). Salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Additionally, we offer our employees a competitive benefits package which is outlined below. Please note that applications sent via email cannot be processed due to privacy reasons.

What we offer

Our benefits package includes: health, dental, and vision insurance, flexible spending accounts, company paid life, long and short term disability, 401(K) plan with company match, a variety of voluntary benefits programs, Employee Assistance Programs, and tuition reimbursement. We also offer holiday pay and a generous paid time off plan.

To be considered for this position you must currently be eligible to work in the U.S. Vaisala participates in the E-Verify employment verification system. Candidates are subject to a complete background check prior to an offer being extended.

EOE Veteran/Disability

Vaisala is proud to be an Equal Opportunity Employer and is committed to providing equal employment opportunity for all persons in all facets of employment. All qualified applications will receive consideration for employment without regard to any legally protected status.

Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. As a government contractor, Vaisala complies with Section 503 of the Rehabilitation Act of 1973 (the Act), which is a law that prohibits federal contractors and subcontractors from discriminating in employment against individuals with disabilities and requires employers take affirmative action to recruit, hire, promote, and retain these individuals.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please contact Human Resources by phone at 303-499-1701 or by email at ushr@vaisala.com. Please note that you can easily submit application by attaching your LinkedIn profile in the recruitment tool (LinkedIn Apply functionality).