Sr. Marketing Manager, Retail

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary

The Retail Marketing team is responsible for developing and executing marketing strategies for Vail Resorts’ portfolio of Retail businesses including:

• EpicShop.com, our ecommerce site for resort-branded merchandise
• Epic Mountain Gear, the premiere ski and snowboard retailer for the Front Range
• In resort retail locations

The Sr Manager of Retail Marketing is focused on driving momentum, guest engagement, traffic, and revenue for our online and physical retail stores. There’s never been a more interesting time for Retail marketing at Vail! This role will work collaboratively with cross-functional teams including omnichannel and guest lifecycle marketing, Epic Pass and Resort Marketing, business and channel analytics, and product and operations business partners. This person will build and scale repeatable integrated marketing playbooks to connect retail strategy and guests to the broader Vail Resorts ecosystem and guest experience. The ideal candidate is curious, creative, influential, entrepreneurial, open to testing and learning, and excels in critical thinking and cross-functional leadership, with the ability to independently lead projects and marketing campaigns.

Job Specifications

• Starting Wage: $111,685 - $159,549 + Annual Bonus

• Employment Type: Year Round

• Shift Type: Full Time

• Minimum Age: At least 18 years of age

Job Responsibilities

• Shape and execute data-driven marketing strategies and product initiatives for our portfolio of Retail businesses that deliver on in-year revenue and unit goals, and effectively ladder up to long-term growth objectives
• Ideate, develop and propose new strategies to optimize the performance and business impact of marketing plans and all inbound and outbound tactics across our portfolio of Retail businesses, including in-store strategies and activations.
• Analyze guest data to refine audience segments and marketing tactics, translating guest insights into actionable plans and gaining alignment for execution
• Partner with the Retail product and operations team to refine go-to-market rhythm and cadence for Retail from planning to execution to post promotion / event performance reporting
• Manage high-visibility cross-functional projects with a strong bias for action and partnership orientation and comfort interacting with senior leader stakeholders in the Retail product and operations organization
• Leverage behavioral data and guest insights to identify business opportunities, story tell with data, and enroll trust from leadership and key stakeholders around our strategy and marketing plans
• Establish KPIs, reporting framework, and measurement capabilities to regularly measure marketing effectiveness and efficiency
• Lead and develop multiple direct reports to deliver on business goals, manage workload, and coach for growth

Job Requirements

• Bachelor’s degree or equivalent experience
• 5-6 years of product and/or digital marketing experience
• Solution-oriented mindset, with the ability to identify opportunities and implement solutions
• Demonstrated learning agility, with the ability to quickly adapt to new skills and responsibilities
• Strong analytical skills and the ability to leverage data to tell compelling stories
• Ability to manage multiple projects simultaneously while collaborating with cross-functional partners
• Independent self-starter who takes the initiative with positive energy
• Strong management of multiple stakeholders, independently and collaboratively across departments
• Understanding of retail businesses and retail best practices a plus

The expected Total Compensation for this role is $111,685 - $159,549 + Annual Bonus. Individual compensation decisions are based on a variety of factors.

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 518709

Reference Date: 11/04/2026

Job Code Function: Product & Revenue