F & B Marketing Manager

Company Description

Delano Miami Beach fuses historic charm with contemporary luxury, reflecting a reimagined experience that pays homage to the original visionary concept. Comprising 171 rooms and distinct food and beverage concepts, the hotel preserves its iconic walk-in pool and, in addition, unveil a new pool on an amenity deck, offering breathtaking views of the ocean. Delano Miami Beach acts as the brand’s flagship location, re-establishing Delano as a trailblazer in luxury lifestyle hospitality.

Job Description

JOB OVERVIEW

Under the general guidance of the Director of Marketing, the F&B Marketing Manager is responsible for developing, implementing, and executing strategic marketing initiatives to promote the hotel and F&B offerings, drive brands awareness, and support revenue generation across all departments. This role ensures that all marketing efforts are aligned with brand standards and business objectives, while overseeing digital content, social media, partnerships, advertising, and promotional campaigns. The manager will work closely with the management team to create a vibrant brand presence, enhance customer engagement, and drive revenue growth.

YOUR KEY RESPONSIBILITIES

• Develop and execute comprehensive marketing strategies that align with the hotel's brand identity and business goals, covering Rooms, Food & Beverage, Events, and Spa.
• Launching Gigi, MK and the upcoming F&B outlets successfully while establishing Delano Miami as the ultimate dining destination
• Collaborating with the management team to implement the brand narrative that reflects the essence of Gigi, MK ensuring that it resonates with both local and international guests.
• Manage all digital marketing efforts, including website content, SEO/SEM, email campaigns, online promotions, and paid media.
• Assist the Director of Marketing with the hotel’s social media process.
• Coordinate the production of marketing materials such as brochures, flyers, menus, signage, and in-room collateral in line with brand guidelines.
• Build and maintain relationships with local businesses, tourism boards, and media partners to enhance exposure and support co-branded opportunities.
• Plan and execute promotional campaigns for special events, holidays, room packages, and F&B offerings.
• Organize and lead weekly marketing meetings with internal teams and Head office to review past activities and plan future initiatives.
• Curate a targeted media list of both local and international publications, complete with an aligned communication calendar.
• Track marketing performance metrics and prepare regular reports analyzing campaign effectiveness, website traffic, social engagement, and ROI.
• Manage public relations activities by developing press releases, coordinating media outreach, hosting press visits, and cultivating influencer relationships to increase brand visibility.
• Work closely with the Sales, F&B, Revenue, and Operations teams to support promotions and drive traffic to key revenue outlets.
• Liaise with corporate marketing and branding teams to ensure local compliance and leverage corporate assets.
• While coordinating it with the assigned PR Agency, Identify and invite relevant influencers and bloggers to amplify our brand reach.
• Assist in managing photography and video shoots for the property, including content creation for seasonal campaigns and digital ads.
• Support event marketing and onsite activations to drive local traffic and guest engagement.
• Monitor competitor activities and market trends to identify new opportunities for brand positioning and guest outreach.
• Manage marketing budgets and vendor relationships, ensuring cost-effective spend and timely execution of projects.
• Regularly update and manage food & beverage menus across all platforms.
• Schedule weekly meetings with the operations team and head office to align on events and content strategy.
• We recognize we are in the hospitality industry and that may require us to provide lateral service.
• We will on occasion call for each individual in the team to on a routine basis perform various related tasks as needed in the spirit of providing exceptional guest service.

ADDITIONAL RESPONSIBILITIES

• Communicate effectively, both verbally and in writing, to provide clear direction to the venue teams.
• Communicate with team members using a positive and clear speaking voice, listen to and understand requests, respond with appropriate actions and provide accurate information.
• Remain calm and alert, especially during emergency situations.
• Make decisions and take actions based on previous experience and good judgment, sometimes revising procedures to accommodate unusual situations.

Qualifications

SPECIFIC JOB KNOWLEDGE & SKILLS

• High school diploma or equivalent education required; Bachelor’s degree in Marketing, Communications, Hospitality, or a related field preferred.
• Minimum 3–5 years of marketing experience, preferably in the hospitality, travel, or luxury lifestyle industry.
• Strong understanding of marketing principles including branding, digital marketing, public relations, and social media strategy.
• Proficiency in digital marketing tool
• Experience working with design teams or creative agencies to develop branded materials and content.
• Excellent verbal and written communication skills in English, with the ability to write compelling content and communicate professionally across departments.
• Highly organized with strong project management skills and the ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Ability to analyze data and marketing KPIs to evaluate campaign effectiveness and ROI.
• Experience coordinating PR and influencer outreach, including press visits and media engagement.
• Strong attention to detail, creativity, and a passion for hospitality and guest experience.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), Canva or Adobe Creative Suite is a plus.
• Must be flexible and responsive to evolving business needs and deadlines.
• Must be able to sit, walk, and use office equipment for extended periods; occasional lifting of marketing materials up to 20 lbs may be required.
• All team members must maintain a neat, clean and well-groomed appearance. Specific department uniform guidelines and/or required articles of clothing will be explained to you by your supervisor.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Job-Category: Sales & Marketing

Job Type: Permanent

Job Schedule: Full-Time